Celebrating DNA&STONE's Silver Win at Ad Age Awards
DNA&STONE Achieves Recognition at Ad Age Awards
Celebrating a significant milestone, DNA&STONE has captured the Silver Award in the Regional Northwest category at the esteemed Ad Age Small Agency Awards. This recognition highlights the agency's unique contributions and cultural excellence within the industry.
A Testament to Creativity and Growth
Founded from the merger of two notable Seattle-based agencies, DNA and Little Hands of Stone, DNA&STONE has quickly made a mark in the advertising world. The agency is characterized by its commitment to innovative and emotive campaigns that resonate deeply with audiences. Since its inception, it has partnered with prominent clients, including BECU, Municipal Credit Union, and Purina, to produce captivating content that fosters trust and authenticity.
Honored by Industry Peers
Judann Pollack, Executive Editor of Ad Age, praised the creativity and growth potential shown by independent agencies in their submission. The selection committee recognizes the remarkable business momentum and effectiveness of each chosen winner, and DNA&STONE has exemplified these qualities remarkably in its work.
Heroic Campaigns Making an Impact
Among its standout campaigns, DNA&STONE has rolled out thought-provoking projects such as "Aging is Life" for Aegis Living and the poignant suicide prevention initiative titled "SCARY NOT SCARY QUESTION" for Seattle Children's Hospital. These campaigns have not only garnered attention but have also translated into tangible success, with increased web traffic and greater brand awareness.
Commitment to Diversity, Equity, and Inclusion
DNA&STONE firmly believes in the importance of diversity and equity in the workplace. The agency has taken significant steps toward fostering an inclusive environment, such as its involvement in BLAC, a paid internship program that nurtures Black talent. Furthermore, the agency has created Project Violet, which focuses on mentorship for LGBTQ+ professionals in the advertising sector.
Looking Ahead: The Future of DNA&STONE
As DNA&STONE continues to make significant contributions to the advertising industry, the future looks bright. Co-Founder Chris Witherspoon emphasizes that the recognition from peers validates their approach to understanding the needs of clients and consumers alike. Their commitment to radical empathy inspires them to push creative boundaries while maintaining operational excellence.
About DNA&STONE
DNA&STONE is committed to empowering brands in realizing their full potential through creative innovation. Clients entrust the agency with their stories, knowing they will navigate the complexities of advertising safely and effectively. With a vision that merges creativity with a strategic approach, DNA&STONE remains dedicated to crafting compelling campaigns that resonate. To learn more about their work, visit their website.
Frequently Asked Questions
What did DNA&STONE win at the Ad Age Awards?
DNA&STONE received the Silver Award in the Regional Northwest category.
Who are some notable clients of DNA&STONE?
Some notable clients include BECU, Municipal Credit Union, and Purina.
What year was DNA&STONE founded?
DNA&STONE was founded earlier this year as a result of a merger.
What is Project Violet?
Project Violet is the advertising industry's first mentorship program focused on supporting LGBTQ+ talent.
How does DNA&STONE approach diversity and inclusion?
DNA&STONE actively participates in initiatives aimed at fostering diversity and inclusion, such as the BLAC program.
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