Celebrating 50 Years of illycaffè's E.S.E. Coffee Innovation

Revolutionizing Coffee with illycaffè

illycaffè, a leader in high-quality coffee, proudly celebrates five decades of its groundbreaking innovation—the paper coffee pod. Since its inception, the E.S.E. (Easy Serving Espresso) system has transformed coffee brewing at home, making excellent espresso accessible to everyone. Launched in 1974, this innovative product changed the landscape of coffee consumption globally, allowing coffee enthusiasts to enjoy bar-quality espresso in the comfort of their kitchens.

E.S.E. Coffee Pod: A Legacy of Quality

The 50th anniversary of the E.S.E. pod system signifies more than just a product; it represents a commitment to quality and sustainability that illycaffè holds dear. The E.S.E. coffee pod system has stood the test of time, continuously adapting to modern consumer preferences while maintaining the highest standards of espresso excellence. This legacy is coupled with illy's dedication to sustainable practices, which has become increasingly important to consumers. Research shows that up to 70% of today’s coffee drinkers prefer sustainable options, reflecting a global shift towards environmentally friendly products.

Introducing the ILLY X2.2 E.S.E. Machine

In celebration of this significant milestone, illycaffè introduced the new ILLY X2.2 E.S.E. coffee machine, designed by the acclaimed architect and industrial designer Luca Trazzi. This professional-grade machine blends vintage aesthetics with modern functionality, designed specifically for cafés, restaurants, and hotels that prioritize top-notch coffee experiences. With its simple operation, the ILLY X2.2 E.S.E. ensures that high-quality espresso can be produced effortlessly, making it a valuable asset for any coffee-oriented establishment.

Quality Meets Sustainability

One of the core features of the ILLY X2.2 E.S.E. is its use of certified compostable coffee pods, which align with the growing trend of eco-conscious consumerism. The E.S.E. pods not only deliver rich flavors through their Classico, Intenso, and Decaf options, but they also provide an environmentally responsible waste disposal solution, allowing consumers to dispose of them in organic waste streams. As illy continues to innovate, their products reflect a commitment to sustainability without sacrificing the quality that the brand is known for.

A Celebration Campaign

To commemorate this landmark anniversary, illycaffè will launch an extensive communication campaign that spans both online and offline platforms. This campaign, which kicked off, will span various cities, including Milan and Trieste, engaging consumers and inviting them to be part of this celebration of quality coffee culture.

About illycaffè

Established in 1933, illycaffè is a family-owned company that has made it its mission to deliver the best coffee experience worldwide. With a unique blend of 100% Arabica beans sourced from only the top 1% of suppliers, illy continues to provide coffee lovers with an unforgettable taste. Each day, millions of cups of illy coffee are served in over 140 countries, encompassing cafés, restaurants, and homes. Their commitment to sustainability has been evident since adopting the status of a Benefit Company and achieving B Corp certification—the first Italian coffee company to do so. illy is not just about coffee; it embodies beauty and art, promoting a rich culture around coffee through initiatives like the Università del Caffè, which educates growers and baristas globally.

Frequently Asked Questions

What is the significance of the E.S.E. pod system?

The E.S.E. pod system revolutionized home espresso-making by making high-quality coffee accessible to consumers.

Who designed the new ILLY X2.2 coffee machine?

The ILLY X2.2 coffee machine was designed by renowned architect and designer Luca Trazzi.

How are the new coffee pods environmentally friendly?

The new coffee pods are certified compostable, allowing them to be disposed of with organic waste.

When did illycaffè start its journey in the coffee industry?

illycaffè was founded in 1933, with a mission to offer the best coffee to the world.

What kind of coffee blend does illycaffè offer?

illycaffè produces a unique blend of 100% Arabica coffee, sourced from the top 1% of beans available.

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