Celebrating 200 Years of Boulard Calvados with New Design

A Celebratory New Design for Boulard Calvados

As Boulard Calvados approaches a momentous 200-year anniversary, the renowned brand is making waves with a striking new packaging design. This innovation embodies a harmonious blend of traditional values and contemporary aesthetics, firmly anchoring Boulard in its rich heritage while boldly stepping into the future. The redesign not only revitalizes the iconic image of Boulard Calvados but also reflects its unwavering commitment to excellence.

Rediscovering Heritage through Modernity

The new packaging has been crafted to reinterpret what elegance means in the world of spirits, ensuring powerful visual impact in every bottle. Key features include the notable use of gold and white that has represented Boulard since the 70s. Combined with a sophisticated matt black neck that pays homage to the frosted bottles of the past, this new look creates a captivating contrast with the amber liquid within. This careful design allows each variant of Boulard Calvados to shine with its unique character, ensuring that the packaging itself becomes a part of the artistry of enjoyment.

CEO’s Vision for the Future

"We are proud to introduce this captivating new packaging to mark the brand's 200th anniversary. This thoughtful redesign is a testament to our commitment to see Boulard Calvados thrive for another 200 years," shared Serge Der Sahaguian, the CEO of Spirit France Diffusion. This statement underscores Boulard's dedication to both innovation and tradition, promising customers a blend of modern appeal without losing the essence of its storied past.

Unveiling a Legacy of Craftsmanship

Boulard Calvados represents much more than just a spirit; it encapsulates a story of artistry and dedication stretching back to 1825. Originating from Normandy, Boulard Calvados is the result of meticulous craftsmanship where the finest apples are selected, pressed, and distilled using traditional pot still methods. Rich in flavor and complexity, it stands as a testament to French artistry and an unwavering commitment to quality.

Pioneering Distillation Techniques

Known as a pioneer of double distillation in the Pays d'Auge region, Boulard Calvados has cultivated a reputation for excellence over generations. This distinguished spirit is not only enjoyed neat but also lends a unique character to various cocktails, inviting enthusiasts to experience its rich flavors and authenticity. This dual versatility showcases the timeless craftsmanship that Boulard exemplifies in every bottle.

Engagement with Customers and the Community

Boulard Calvados remains committed to engaging its community and customers through innovative products and responsive service. As the 200th anniversary approaches, celebrations and invitations for customer interaction are common, fostering a bond that promotes its legendary stature in both local and international markets.

Enhancing Tomorrow’s Experience

The redesign is not just a reflection of its heritage, but also a step toward enhancing the consumer experience. Boulard Calvados is proud to lead in maintaining high standards while innovating to meet modern tastes and preferences. The new packaging aims to make a statement on shelves around the world, inviting consumers to be part of this extraordinary legacy.

Frequently Asked Questions

What is the significance of Boulard Calvados' new design?

The new design marks the 200th anniversary of Boulard Calvados, blending tradition and modernity to honor its rich heritage.

Where is Boulard Calvados produced?

Boulard Calvados is produced in Normandy, France, using traditional pot still techniques from locally sourced apples.

What distinguishes Boulard Calvados from other spirits?

Boulard Calvados is known for its unique double distillation process and commitment to quality, making it a symbol of French artisanal craftsmanship.

How does the new packaging impact consumer experience?

The packaging enhances visual appeal and reflects the character of the spirit, inviting consumers to engage more deeply with the brand.

Can Boulard Calvados be enjoyed in cocktails?

Yes, Boulard Calvados is versatile and can be enjoyed neat or as a distinct ingredient in various cocktails.

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