Celebrate K-Drama Day with Exciting New Campaign Featuring Stars

Rakuten Viki Unveils Exciting Campaign for K-Drama Day

Rakuten Viki, a prominent platform in Asian entertainment, has launched an innovative advertising campaign that marks its very first K-Drama Day celebration, a highly anticipated annual event. This year's campaign features celebrated actors Will Poulter, Victoria Justice, and Alicia Hannah-Kim in a vibrant collaborative effort aimed at bringing the joys of K-dramas to fans across the globe.

K-Drama Day Highlights

Starting on the specified date, the ad campaign introduces audiences to the rich and captivating world of K-dramas. Enthusiasts can experience popular titles such as Lovely Runner, Study Group, Train to Busan, The First Night with the Duke, and Reborn Rich. These shows reflect the diverse storytelling styles and emotional depth that K-dramas offer.

Stars Celebrate K-Drama Passion

Will Poulter expressed his excitement about joining the K-Drama Day celebrations, remarking, "It's awesome to join Viki on this year's K-Drama Day and celebrate the incredible creative and technical work that has come to define K-dramas." Victoria Justice added, "Like so many, I've fallen in love with the magic of K-dramas, and I can't wait to celebrate that passion with the community this K-Drama Day." Their enthusiastic involvement illustrates the campaign's aim to enhance community engagement around beloved K-drama content.

Special K-Drama Watchlists Curated by Stars

Another engaging aspect of this year’s event is that each featured star has curated personalized K-drama watchlists on Viki, highlighting an array of acclaimed series. Watchlists include fan-favorites like Taxi Driver, True Beauty, and the tear-jerking Guardian: The Lonely and Great God. These selections enrich the viewing experience, encouraging fans to explore new narratives and characters.

Exciting Giveaways and Viewing Options

Viki is making K-Drama Day even more special by providing free access to select hit shows in various regions. Fans are invited to enjoy popular dramas like Reborn Rich, featuring Song Joong-ki, and Lovely Runner, along with opportunities to win exciting prizes including WEBTOON coins and exclusive signed photos from K-drama stars. This year, the festivities aim to deepen the connection fans have with K-dramas while celebrating their shared passion.

Access and Distribution

Viki's platform is accessible with tiered subscription options, providing users flexibility in how they enjoy Asian entertainment. Fans can choose between ad-supported viewing or ad-free experiences through subscriptions like Viki Pass Standard and Viki Pass Plus.

Viki is dedicated to ensuring that K-drama enthusiasts around the world have the chance to engage with and enjoy a wide variety of content, celebrating the cultural impact and collaborative spirit that K-dramas have inspired.

Frequently Asked Questions

What is K-Drama Day?

K-Drama Day is an annual celebration of Korean dramas that brings fans together to enjoy and appreciate the cultural significance of K-dramas through various events and activities.

Who stars in the K-Drama Day campaign?

The campaign features actors Will Poulter, Victoria Justice, and Alicia Hannah-Kim, who share their love for K-dramas and introduce audiences to popular titles on Viki.

What can viewers expect from the K-Drama Day campaign?

Viewers can look forward to curated watchlists from the stars, special giveaways, and free access to select K-drama titles for a limited time.

How can I watch Viki's new campaign ad?

The new K-Drama Day ad spot is available on Viki's platforms, showcasing the stars and the featured K-drama titles.

How do I access Viki for K-Drama Day?

Viki can be accessed via its website or app, offering both free ad-supported options and subscription plans for an ad-free experience.

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