CDK Global's Innovative Hybrid Intelligence at NADA Show 2025

CDK Global's Innovative Approach to Hybrid Intelligence

CDK, a prominent automotive retail software provider, is excited to participate in NADA Show 2025 in New Orleans from January 23 to 26. This event presents a fantastic opportunity for CDK to showcase the transformative benefits of Hybrid Intelligence as an advancement over traditional solutions that rely solely on Artificial Intelligence (AI). By blending decades of leadership with advanced market data and technology, CDK aims to provide dealerships, original equipment manufacturers (OEMs), and independent software developers with comprehensive solutions for complex challenges.

Understanding the Role of Hybrid Intelligence

While AI demonstrates its strength in data processing and pattern recognition, it often lacks essential elements such as human reasoning and creativity. Recognizing these limitations, CDK's Hybrid Intelligence integrates these human characteristics with advanced technology, paving the way for improved outcomes in automotive retail.

Key Perspectives from Leadership

The chief product officer at CDK, Sanjay Almeida, emphasizes the necessity of combining experience, substantial investment in innovation, and strong foundational software to adapt to the rapidly evolving technological landscape. He explains that the integration of human intelligence with expansive data within the CDK Dealership Xperience platform provides users with unmatched capabilities. Almeida points out that artificial intelligence, when utilized without a solid data foundation and clarity on its application, becomes merely superficial.

CDK's Impact on Automotive Retail

As a pivotal player in the automotive retail ecosystem, CDK firmly establishes itself as a strategic partner that aids businesses in navigating contemporary market challenges and seizing opportunities. Their products play a significant role in facilitating over 50% of new light vehicle sales in the U.S. and manage 55% of all repair orders. Additionally, CDK connects over 60 OEM brands, collaborating with around 600 independent software partners through an expansive collection of more than 1,200 applications, thus enabling over 4 billion transactions every year.

Enhancing Dealership Operational Efficiency

Hybrid Intelligence significantly bolsters the offerings of the Dealership Xperience. By merging data insights derived from extensive transaction processes with decades of human experience, CDK delivers invaluable insights and automated workflows seamlessly integrated into the platform. Such integration eliminates the necessity for dealership employees to learn to use separate tools or systems.

Features of Hybrid Intelligence

CDK's innovative solutions include:

• AIVA: This CDK Artificial Intelligence Virtual Assistant is available across the Dealership Xperience, enabling dealers to respond quickly and personally to consumers through text and email while using intuitive conversation skills to manage appointments and inquiries efficiently.
• Predictive Service and Engagement: In Fixed Operations, CDK applies machine learning to identify potential repair needs for vehicles by analyzing extensive data, enhancing service departments' efficiency through AI features like noise cancellation during consultations.
• Customer Propensity to Buy: Their predictive modeling embedded within dealer CRM systems assists in recognizing consumers' likelihood of purchases, thereby enhancing leads for new vehicle sales.
• Vehicle Inventory Management: CDK simplifies and accelerates vehicle merchandising through consistent imagery and AI-generated descriptions, ensuring rapid connection with potential buyers.

Empowering Dealership Success

Hybrid Intelligence positions CDK to enable dealerships to streamline their resources towards areas delivering maximum value. Almeida believes this ultimately enhances the experiences and satisfaction levels for both dealership staff and their customers.

For more details about CDK's role in NADA Show 2025, visit their dedicated website and follow them on Instagram and LinkedIn to stay updated with the latest developments.

About CDK Global

CDK Global offers innovative cloud-based software solutions catering to dealerships and OEMs within the automotive sector. Their robust SaaS platform empowers dealerships to efficiently manage various operations, from vehicle acquisition to servicing and maintenance. By automating workflows, CDK enhances dealers' ability to optimize their processes, driving vehicle sales and improving overall financial performance.

Frequently Asked Questions

What is Hybrid Intelligence?

Hybrid Intelligence is CDK's innovative approach that combines AI with human reasoning and experience to achieve superior outcomes for automotive retail.

Why is CDK participating in NADA Show 2025?

CDK aims to showcase its Hybrid Intelligence solutions and demonstrate how they can benefit dealerships in overcoming challenges and enhancing operations.

What are the key features of CDK's offerings?

Key features include AIVA, Predictive Service, Customer Propensity to Buy tools, and enhanced Vehicle Inventory Management systems.

How does CDK support dealerships?

CDK provides integrated software solutions that streamline operations, enhance productivity, and improve customer engagement for dealerships.

Can dealers expect improvements in any specific areas?

Yes, dealers can anticipate improvements in customer interaction, operational efficiency, and overall sales performance through CDK's solutions.

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