CDK Global Enhances Collaboration with Hudson Automotive Group

CDK Global Extends Partnership with Hudson Automotive Group

CDK, a leader in automotive retail software, has recently announced a significant extension of its partnership with Hudson Automotive Group, one of the largest privately held dealership groups in the U.S. This renewed agreement signals a multi-year commitment, allowing Hudson's 51 dealerships to leverage CDK's advanced solutions to boost their business operations.

Transforming Automotive Dealership Operations

The heart of this collaboration centers around the CDK Dealership Xperience, a groundbreaking platform designed to revolutionize how dealerships manage sales and service in an increasingly digital market. This innovative software enables Hudson Automotive to streamline its operations, providing customers with unparalleled service and convenience.

Benefits of CDK's Comprehensive Solutions

Along with the Dealership Xperience, Hudson will also be utilizing CDK's Customer Relationship Management (CRM) solutions and Fixed Operations tools. These resources are pivotal in enhancing customer interactions and ensuring ongoing satisfaction, which is crucial for building long-term relationships with clients.

A Long-Standing Partnership

Hudson Automotive Group has been relying on CDK since 2021, and this agreement only continues to solidify their partnership. Ranked as the #13 dealership group in the 2024 Automotive News Top 150, Hudson's growth trajectory has been impressive. The commitment to top-tier service and technology makes this partnership even more valuable.

Commitment to Exceptional Customer Experience

Craig Siebel, Jr., the Chief Financial Officer of Hudson Automotive Group, discussed the company's dedication to offering exceptional automotive services to their communities. He expressed excitement about the ongoing collaboration with CDK, highlighting the importance of reliability and innovation provided by CDK's solutions. This investment in technology allows Hudson's extensive workforce to concentrate on enhancing customer experiences.

CDK's Influence on Franchise Dealerships

By 2025, CDK's software is expected to support a majority of franchise dealerships in North America, with a significant presence among publicly held dealership groups. This widespread reliance on CDK reflects the company's strong reputation in the automotive industry, further establishing its position as a crucial partner for dealership success.

In Appreciation of Trust

Brian MacDonald, the President and CEO of CDK, expressed gratitude for Hudson's ongoing trust and confidence in their solutions. The renewal into a unified platform like the CDK Dealership Xperience means that all Hudson dealerships will experience enhanced simplicity in workflows, advanced AI analytics, and tailored experiences for both employees and customers.

Hudson's Rich History

Hudson Automotive Group began its journey in 1948 with a single store in Providence, Kentucky. Over the years, it has evolved into a multi-franchise organization, serving customers across several states, including Virginia, South Carolina, and Ohio, among others. This substantial growth exemplifies Hudson's commitment to adapting and excelling in a competitive automotive landscape.

About CDK Global, Inc.

CDK Global is at the forefront of cloud-based software solutions for automotive dealerships and Original Equipment Manufacturers (OEMs). Their comprehensive platform aids dealerships in managing all aspects of operations, from vehicle acquisition to maintenance. By offering essential automation and workflow solutions, CDK empowers dealerships to enhance customer experiences, streamline processes, and ultimately improve their financial performance.

Frequently Asked Questions

What is the significance of CDK's partnership with Hudson Automotive Group?

The partnership allows Hudson's dealerships to access advanced software solutions, enhancing operations and customer service.

What software will Hudson Automotive use from CDK?

Hudson will utilize CDK's Dealership Xperience platform, CRM solutions, and Fixed Operations tools.

What was Hudson's rank in the 2024 Automotive News Top 150?

Hudson Automotive Group was ranked #13 in the 2024 Automotive News Top 150 Dealership Groups.

When did Hudson Automotive start using CDK's services?

Hudson Automotive has been a CDK customer since 2021.

How does CDK Global support dealerships?

CDK Global provides a comprehensive SaaS platform that automates and streamlines various dealership operations.

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