Cat's Pride Aims to Donate 500,000 Pounds of Litter
Cat's Pride Commits to Significant Support for Shelters
In a remarkable initiative, Cat's Pride, a renowned brand of Oil-Dri Corporation of America (NYSE: ODC), has set a goal to donate 500,000 pounds of cat litter to local animal shelters. This incredible effort is part of their 'Love That Lasts' campaign, which launches on April 1 and runs through the end of the month, coinciding with national 'Adopt a Shelter Pet Day.' The program aims to alleviate the burden on small rescue organizations by providing essential resources that allow them to focus on what truly matters: finding homes for these cats.
Addressing the Needs of Shelters
Every year, millions of cats enter shelters, and often the financial constraints faced by these organizations hinder their ability to provide care for all the animals. Shelters require basics such as food, safe housing, and, most importantly, cat litter for their furry residents. Lisa Mak, Vice President of Marketing at Oil-Dri Corporation, declared, "By tripling our donation in April, we can significantly reduce the resource burden on shelters, supporting their mission to connect cats with loving forever homes." This compassionate effort reflects the brand's commitment to the welfare of animals.
Innovations in Cat Litter Products
Cat's Pride goes beyond just donations; they have developed superior litter products to enhance the experience for both shelter care staff and cat owners. Their lightweight litter options include clumping clay and innovative crystals that are designed to provide exceptional odor control while being easy to handle. These products are not only effective but also beneficial for the environment.
Among their exciting innovations is the Micro Crystals formula, which uses highly absorbent crystals capable of soaking up moisture instantly. These powerful crystals can keep a litter box dry for up to a month for a single cat, reducing waste and maintenance needs for pet owners. Moreover, each sale of Cat's Pride products during April will contribute to the corporate donation, ensuring that every customer purchase supports this vital cause.
Be Sure to Tune In for Updates
This April, tune in to watch Cat's Pride’s President and CEO, Daniel S. Jaffee, alongside the Kitten Lady, Hannah Shaw, as they feature on the morning show 'The Balancing Act' airing on Lifetime. During the segments, they will share insights about the 'Love That Lasts' campaign and discuss how Cat's Pride's fall initiatives are making a positive impact on shelter animals. Audiences can expect valuable information about the efforts being made to support rescue shelters and the company's innovative product range.
About Cat's Pride and Oil-Dri Corporation
Oil-Dri Corporation of America has been a key player in the production of specialty sorbent products across various industries, including pet care, for over 80 years. Cat's Pride litter stands out for its effectiveness and commitment to animal welfare. Oil-Dri's business model, which emphasizes vertical integration, allows the company to maintain quality control throughout its supply chain, from research and development to marketing. Their dedication continues to support the vision of creating value through sorbent minerals.
Frequently Asked Questions
What is the 'Love That Lasts' campaign?
The 'Love That Lasts' campaign is an initiative by Cat's Pride to donate litter to animal shelters and support their operations.
How much cat litter is Cat's Pride aiming to donate?
Cat's Pride aims to donate 500,000 pounds of cat litter throughout the month of April.
When does the campaign run?
The campaign runs from April 1 to April 30, coinciding with National Adopt a Shelter Pet Day.
Where can I learn more about the campaign?
More information is available on Cat's Pride's official website, showcasing how individuals can get involved and support the effort.
What product innovations does Cat's Pride offer?
Cat's Pride offers lightweight clumping clay and innovative Micro Crystals litter that provide superior moisture and odor control while being easy to use.
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