Cassandra Morales Thurswell: Leading Kitsch Toward New Heights

Cassandra Morales Thurswell Honored as Entrepreneur Of The Year® 2024 National Award Winner

Ernst & Young LLP (EY US) has recently celebrated a remarkable achievement as Cassandra Morales Thurswell, the innovative Founder and CEO of Kitsch, received the prestigious honor of being named an Entrepreneur Of The Year® 2024 National Award winner. This accolade comes on the heels of her recognition as a regional award winner, showcasing her dynamic leadership and groundbreaking contributions in the beauty industry.

The Journey of Kitsch

Founded by Morales Thurswell when she was just 25 years old, Kitsch has transcended basic hair care into a global beauty phenomenon. Over the years, the brand has been integral in pioneering accessible and sustainable beauty solutions that resonate with a worldwide audience. With innovation and vision at its core, Kitsch operates with the mission of crafting high-quality products that positively impact the environment and the lives of its customers.

Recognition of Leadership

For nearly four decades, the Entrepreneur Of The Year program has championed exceptional business leaders who are daring to innovate and disrupt traditional market dynamics. Morales Thurswell stood out among a remarkable group of 214 regional winners across 185 companies throughout the country. Her ability to blend entrepreneurial spirit with a commitment to sustainability has made her a standout leader in the cosmetic industry.

Impact and Inspiration

During her acceptance speech, Morales Thurswell expressed gratitude for the recognition and emphasized the importance of community. "This win is a celebration of my team, our customers, and everything Kitsch stands for. Our business prioritizes building connections, understanding customer needs, and creating purposeful products while supporting diversity,” she remarked. This commitment to social responsibility has placed Kitsch on a path of continuous positive impact.

In the Face of Challenges

During the announcement of the national winners at the Strategic Growth Forum®, Andrew (AJ) Jordan, EY Americas Entrepreneur Of The Year Director, praised the resilience displayed by this year’s winners. He noted that given the complex and ever-changing landscape of business, these leaders have managed to adapt and thrive amidst numerous challenges, leading their organizations with ambition and integrity.

Building a Better Future

The Entrepreneur Of The Year program has a rich history of recognizing over 11,000 visionary leaders since its inception in 1986, creating a network that spans across 80 countries globally. This extensive acknowledgment highlights the program’s commitment to fostering the entrepreneurial spirit and business excellence where leaders not only aim for success but also contribute to greater societal good.

About Kitsch

Kitsch has carved a niche within the beauty industry through its unwavering dedication to sustainable practices and community engagement. The company started with a simple concept and has evolved into a renowned beauty brand available in over 27,000 retail locations worldwide. The broad product line caters to over five million customers, ensuring that everyone has access to elevated hair care solutions.

Continuing the Legacy

This recognition for Morales Thurswell and Kitsch is just the beginning of what the future holds. With a focus on innovation and sustainable growth, Kitsch is positioned to continue leading the beauty industry while inspiring other entrepreneurs. Morales Thurswell’s journey exemplifies how passion fused with purpose can create lasting change and inspire future generations of business leaders.

Frequently Asked Questions

1. Who is Cassandra Morales Thurswell?

Cassandra Morales Thurswell is the Founder and CEO of Kitsch, a global hair care brand known for its innovative and sustainable beauty products.

2. What award did she recently win?

She was honored as an Entrepreneur Of The Year® 2024 National Award winner by Ernst & Young LLP.

3. What is the mission of Kitsch?

Kitsch aims to create high-quality, accessible, and sustainable beauty solutions that positively impact customers and the environment.

4. How many retail locations carry Kitsch products?

Kitsch products are available in over 27,000 retail locations worldwide.

5. What does the Entrepreneur Of The Year program celebrate?

The program recognizes exceptional leaders who display entrepreneurial spirit and innovation while contributing positively to their communities.

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