Casey’s Exciting Innovations from the 2024 Summit Announced
Casey’s 2024 Product Innovation Summit Unveils New Brands
Casey’s has made waves in the convenience store industry by selecting 13 innovative brands during its first-ever Product Innovation Summit. This landmark event aimed to uncover unique brands and their products for distribution throughout Casey’s expansive network, which boasts nearly 2,900 stores across numerous states.
Significance of the Summit
The enthusiasm surrounding the summit was palpable, as Chris Stewart, Vice President of Merchandising at Casey’s, shared, 'The enthusiastic response from emerging and innovative suppliers exceeded our expectations.' This sentiment resonates with the company’s mission to continuously find fresh, diverse offerings that enhance their product selection and cater to their guests' preferences.
Interactive Experience for Suppliers
Participating brands represented a diverse range of products, allowing them to present their business strategies and unique offerings directly to Casey’s team. The Summit not only provided a platform for established brands but opened doors for smaller startups, granting them invaluable access to one of the leading convenience store chains in the nation.
Valuable Insights from Industry Leaders
Feedback from attendees highlighted Casey’s commitment. Shawn McLaughlin, Chief Sales Officer at Health Ade LLC, expressed, 'The summit proved to me that Casey’s understands what their customers are looking for.' This reveals how Casey’s prioritizes meaningful dialogues, showcasing their dedication to collaborating with brands to improve customer experience.
New Suppliers in 2024
From this summit, Casey’s identified 20 suppliers whose products they aim to integrate into their stores, including:
- Health Ade Kombucha
- Spin Drift
- Yerbae
- Hop Water
- Alc-a-Chino Ready to Drink Cocktails
- Country Archer Meat Snacks
- Neuro Gum & Mints
- Sweet Chaos Popcorn
As the third-largest convenience store chain and fifth in pizza sales nationally, Casey’s continually seeks innovative and quality additions to satisfy customer needs. This move aligns with their strategy of enhancing their food and beverage offerings to ensure guest satisfaction.
Looking Ahead for Casey’s
In the coming months, guests can expect to see these exciting new products hit the shelves. Moreover, suppliers eyeing participation in Casey’s 2025 Innovation Summit should stay tuned for details that will be released in the forthcoming months.
About Casey’s
Casey’s is a renowned Fortune 500 company (NASDAQ: CASY), recognized for its operation of nearly 2,900 convenience stores. Established over half a century ago, Casey’s has evolved into a key player in the convenience sector and a prominent pizza chain in the country. Their commitment to providing freshly prepared foods, quality fueling options, and excellent customer service remains steadfast.
Casey’s stores offer a wide range of tasty products, including pizzas, donuts, bakery items, beverages, and snacks. Customers can enjoy the convenience of ordering online or through their mobile app at www.caseys.com.
Frequently Asked Questions
What was the purpose of Casey's 2024 Product Innovation Summit?
The summit aimed to discover innovative brands and products for future product assortments across Casey’s stores.
How many brands participated in the summit?
Over 20 brands showcased their unique products during the summit.
What kinds of products were selected at the summit?
Products included health-focused beverages, snacks, and innovative ready-to-drink cocktails among others.
What is Casey’s goal with these new selections?
Casey’s aims to enhance its product lineup by offering high-quality, diverse products that meet the needs and preferences of its customers.
When can customers expect to see these new products in stores?
New products will begin appearing in stores in the coming months.
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