Carlsberg's Exciting Return as Official Beer for UEFA Events
Carlsberg's Return to UEFA National Team Competitions
Carlsberg has officially signed a multi-year partnership with UEFA, marking a significant moment as it returns to the role of Official Beer of UEFA National Team Football. This collaboration promises to enhance fan experiences and solidify Carlsberg's commitment to sports.
Exciting Sponsorships on the Horizon
The first event under this new sponsorship begins with the European Qualifiers set to commence in March 2025. This return marks a thrilling chapter for Carlsberg, revitalizing its long-standing relationship with UEFA that lasted over two decades from 1988 to 2016.
Exclusive Rights and Events
As part of this deal, Carlsberg will enjoy exclusive pouring rights at prominent events including UEFA EURO 2028™, UEFA Women's EURO 2029™, UEFA Futsal EURO™, and UEFA Nations League Finals™. The brand will also receive exposure through perimeter boards and media backdrops across various UEFA competitions, further deepening fan engagement.
Commitment to Football and Fans
In keeping with its dedication to football, Carlsberg has maintained a remarkable partnership with Liverpool Football Club for over 33 years. This collaboration underlines Carlsberg's resolve to provide unforgettable experiences to football enthusiasts around the globe.
Your Favorite UEFA Competitions
The competitions included in this sponsorship deal are nothing short of exciting. Fans can anticipate:
- UEFA EURO 2028™
- UEFA Women's EURO 2029™
- UEFA Nations League Finals™ in 2025, 2027, and 2029
- Women's Nations League from 2025 to 2030
- Men's European Qualifiers from 2025 to 2029
- Women's European Qualifiers in 2028 and 2029
- UEFA Futsal EURO™ in 2026 and 2030
Excitement from Carlsberg's Global Brand Director
Commenting on the partnership, Lynsey Woods, Carlsberg's Global Brand Director, expressed enthusiasm for this collaboration. "It's a privilege for us to hold the title of Official Beer of UEFA National Team Football. At Carlsberg, we strive to offer fans unparalleled access to exceptional experiences, and this partnership is a stellar opportunity to do just that."
Woods further stated, "Our diverse range of beers will create unforgettable moments for fans, improving their matchday experiences and supporting various aspects of football, including women’s sports. Our journey with UEFA will undoubtedly elevate the excitement of upcoming competitions."
Insights from UEFA President
Echoing this excitement, UEFA President Aleksander ?eferin remarked, "Carlsberg has been a valuable partner since UEFA EURO 1988. We eagerly look forward to this partnership's next chapter, bringing fans closer to the game during the thrilling upcoming competitions."
The Legacy of Carlsberg Group
Founded in 1847 by brewer J.C. Jacobsen, Carlsberg Group is a leading brewery with a broad portfolio of beer and beverages. Operating in over 150 markets with more than 37,000 employees, the group's mission focuses on brewing a better future through responsible and sustainable business practices.
Frequently Asked Questions
What does the partnership between Carlsberg and UEFA entail?
The partnership makes Carlsberg the Official Beer of UEFA National Team Football and includes exclusive pouring rights at multiple UEFA events.
When will the first competition under this partnership take place?
The first competition will be the European Qualifiers, starting in March 2025.
What other competitions are covered in this partnership?
Other competitions include UEFA EURO 2028™, UEFA Women's EURO 2029™, and several UEFA Nations League events.
How long is Carlsberg’s partnership with UEFA expected to last?
The partnership is a multi-year deal, marking a long-term commitment from Carlsberg.
What is Carlsberg's history in professional sports?
Carlsberg has a rich history in sports, highlighted by a 33-year sponsorship with Liverpool Football Club and now its renewed partnership with UEFA.
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