Carla Piñeyro Sublett Joins BigTime Software's Board
Carla Piñeyro Sublett Joins BigTime Software's Board
Go-to-market veteran joins BigTime's Board to drive AI-powered growth in professional services.
BigTime Software, a leading provider of AI-powered professional services automation (PSA) software, has appointed Carla Piñeyro Sublett to its Board of Directors. Sublett is recognized for her substantial leadership experience in market strategy, brand transformation, and digital innovation across top-tier technology companies.
Her two-decade-long career encompasses high-level roles in global marketing and sales. Carla’s expertise is expected to play a key role in advancing BigTime’s growth as the company expands into new markets.
Don India, CEO of BigTime Software, expressed excitement about Sublett's addition to the board, stating, "We are thrilled to welcome Carla to our board. She has driven transformational change across global organizations, and her experience uniting brand, go-to-market execution, and team alignment will be a tremendous asset as we scale BigTime's impact in the professional services industry."
Prior to joining BigTime, Sublett served as the Chief Marketing Officer of IBM, where she led a team of 7,500 professionals and managed a multi-billion-dollar profit and loss statement. Additionally, she played a pivotal role at National Instruments (NI) as the first CMO, where she revitalized the company's marketing strategies and overall brand image. Her 15 years at Dell involved senior roles in sales, marketing, and business development, wherein she launched new services in emerging markets and reformed inside sales operations.
Expressing her eagerness to support BigTime, Sublett remarked, "I'm honored to join the BigTime board and support its mission to help professional services firms grow and modernize with confidence. BigTime is redefining how firms connect people, projects, and profits, combining an easy-to-adopt platform with powerful AI that automates work, optimizes resources, and delivers the real-time visibility leaders need to drive growth. The company's vision and pace of innovation make this a thrilling time to help shape the future of the industry."
Carla Piñeyro Sublett's board position was sourced through the external board program by Vista Equity Partners, a global investment firm focusing on enterprise software. Launched in 2017, this board program utilizes Vista's resources to discover and appoint qualified candidates for its portfolio companies. The initiative strives to cultivate a pipeline of talented board members to drive success within the corporate landscape.
About BigTime Software
BigTime Software is a transformative platform designed for finance and operations professionals in various sectors such as consulting, engineering, IT services, and accounting. It optimizes the entire client engagement lifecycle—from quoting and staffing to time tracking, invoicing, and reporting. This innovative approach helps close to 3,000 firms enhance profitability, streamline cash flow, and improve resource management while gaining essential visibility to scale operations effectively.
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Frequently Asked Questions
What is BigTime Software?
BigTime Software is a leading provider of AI-powered professional services automation software that helps firms optimize their operations.
Who is Carla Piñeyro Sublett?
Carla Piñeyro Sublett is the former CMO of IBM and has extensive experience in marketing and business development across the tech industry.
What does the new board member bring to BigTime?
Carla brings her expertise in market strategy and brand transformation, which will assist BigTime in its growth and expansion plans.
How does BigTime support professional services firms?
BigTime provides tools that streamline essential business processes, improve profitability, and enhance visibility in project management.
What is the role of Vista Equity Partners in this appointment?
Vista Equity Partners operates the external board program that helped identify and appoint qualified board candidates like Sublett for BigTime.
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