Canadian Scholarship Trust Foundation Partners at Major Events
CST Partners with Baby Shows to Support New Parents
The Baby Show showcases the latest products, workshops, seminars, and demos from leading parenting experts, providing essential resources for new families.
Details of the Partnership
The Canadian Scholarship Trust Foundation (CST) has secured a three-year title sponsorship for the Baby Shows in Toronto and Vancouver. These events, organized by Blue Ant Media, focus on delivering educational opportunities to young families, making CST excited to join this initiative to assist new parents in their parenting journey.
Upcoming Events and Features
The Toronto Fall Baby Show is set to occur at the Enercare Centre at Exhibition Place, with dates confirmed for late September. In October, Vancouver will host its own baby show at Canada Place, East Building. Both shows promise to feature over 200 trusted brands and local businesses, providing workshops and discussions on critical parenting topics like infant safety and developmental routines.
Insights from CST Leadership
Jeff Beck, the Chief Marketing Officer of CST, expressed enthusiasm about the partnership, stating, "As Canada’s experts in education savings, we aim to provide resources that help families plan and save for their children’s future education. Our goal is to connect with new parents at the Fall Baby Shows and guide them in these early years of parenthood."
Commitment to Parent Empowerment
Sandy Pedrogao, Co-Founder of The Baby Shows, emphasized the significance of this partnership: "Our collaboration with CST strengthens our mission to empower parents by offering them the tools, knowledge, and support needed to navigate parenthood confidently and plan for their family's future.”
More About CST
Established in 1960, CST is devoted to improving access to post-secondary education for Canadian families. Over its six-decade history, CST has assisted nearly 700,000 families in setting their children on the path to success through education savings initiatives. With over $3 million awarded in scholarships and bursaries, CST continues to be a pioneer in education savings plans across Canada.
The Baby Shows Experience
Owned by Blue Ant Media, The Baby Shows are among the premier events for expectant parents and those with young children. These shows present a wide range of products and services, complemented by expert-led workshops, seminars, and demonstrations that guide parents from pregnancy to preschool. They have become a staple for parenting support in North America, and this partnership with CST reinforces their commitment to quality education and support for new families.
Frequently Asked Questions
What is the objective of the partnership between CST and the Baby Shows?
The partnership aims to support new parents by providing essential resources, knowledge, and educational opportunities during key parenting stages.
When are the upcoming Baby Shows scheduled?
The Toronto Fall Baby Show will take place in late September, followed by the Vancouver Fall Baby Show in October.
What types of topics will be covered at the Baby Shows?
The shows will feature workshops and discussions covering important topics like sleep routines, car seat safety, and infant massage.
How long has CST been operating?
CST was founded in 1960 and has a rich history dedicated to improving access to post-secondary education in Canada.
What impact has CST made in the community?
Over its 60-year existence, CST has helped nearly 700,000 families, awarding over $3 million in scholarships, significantly contributing to children’s educational success.
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