Campaign Aims to Highlight Value of Local Franchise Owners
New Campaign to Empower Local Franchise Business Owners
A remarkable new initiative, known as the "Franchise Means Local" campaign, has just been launched with a substantial budget of $5 million to raise awareness about the invaluable role of local franchise business owners. Designed to shine a spotlight on these entrepreneurs, the campaign aims to share their personal stories and highlight their impact within the communities they serve.
Understanding the Heart of Franchising
The campaign is spearheaded by the International Franchise Association (IFA), focusing on the crucial fact that franchises are often misunderstood. "Franchising is unfortunately perceived as just another arm of big business," said Matt Haller, the IFA President and CEO. "However, what many don’t realize is that behind each franchise brand stands a dedicated individual who is deeply rooted in their community, creating jobs, supporting local causes, and most importantly, contributing to the economic fabric of their neighborhoods." This initiative emphasizes that franchises are predominantly local businesses, owned and operated by individuals who genuinely care about their communities.
Campaign Objectives and Strategies
The campaign will officially kick off with advertisements set to launch soon. It will capture the essence of local franchise owners, ensuring their stories are told. The focus is on how these locally-owned businesses are essential in building robust communities by creating employment opportunities and driving local economic growth.
The Significance of Local Franchising
It’s essential to understand the extensive social and economic contributions of local franchises. Franchises are not just numbers; they represent a significant force in the job market. Reflecting this fact, it has been noted that franchise businesses account for approximately 9 million jobs across the nation, contributing an impressive $870 billion to the economy in various sectors. This demonstrates not only the vast reach of franchises but also their potential to uplift communities.
Highlighting Local Entrepreneurs
Over 80% of franchisees operate with a single unit, and a significant portion of them express that they might not have ventured into business ownership if franchising hadn’t been an option. This speaks volumes about the attractiveness of the franchising model as a pathway to entrepreneurship, providing the necessary support and structure for local owners to thrive.
The narrative surrounding franchising continues to evolve, especially since many individuals might not recognize that more than 60% of franchise businesses lie outside the restaurant industry, showcasing the diversity within the franchise sector. The campaign serves to enlighten the public about this vital information while also advocating that franchising grows jobs at a rate significantly faster than the general economy.
Community Impact and Personal Stories
Ron Feldman, Chair of the IFA Foundation Board of Trustees, highlighted the importance of this campaign, stating, "Franchisees are the backbone of their communities—neighbors and leaders who contribute positively to their surroundings. Our initiative is aimed at amplifying their stories to raise awareness about their crucial role in the economic landscape while maintaining their local investments." This powerful messaging amplifies the fact that franchises are more than just businesses; they are part of the community fabric.
Franchise Means Local
By putting real faces and authentic stories at the forefront, this campaign reveals an essential truth: franchise means local. Local franchise owners are portrayed not just as businesspeople but as integral parts of their communities. This campaign hopes to engage the public in valuing local entrepreneurship while understanding its impact on the wider economy.
View the stories of inspiring franchise owners featured in the campaign who exemplify this truth. Their experiences will resonate with communities everywhere, encouraging an appreciation for the dedication and hard work they invest in creating a positive impact within their neighborhoods.
Frequently Asked Questions
What is the purpose of the "Franchise Means Local" campaign?
The campaign aims to raise awareness about local franchise business owners and highlight their contributions to both the community and the economy.
Who is backing this campaign?
The campaign is backed by the International Franchise Association (IFA), which represents the franchising industry.
How will the campaign be executed?
The campaign will utilize various advertisements and communication strategies to amplify the stories of local franchise owners across the country.
What kind of impact do franchises have on the economy?
Franchises significantly contribute to the economy by generating approximately $870 billion and employing around 9 million individuals nationwide.
Why is franchising important for local business ownership?
Franchising provides a structured approach for individuals to own businesses, with many franchisees indicating they may not have pursued entrepreneurship without it.
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