C4 Energy Partners with New York Knicks for Exciting Deal
C4 Energy Partners with New York Knicks for Exciting Deal
C4 Energy has been officially named the energy drink of the New York Knicks, marking a significant multi-year partnership between Madison Square Garden Sports Corp. and Nutrabolt. This collaboration promises to enhance both brands, bringing energy and excitement to fans and athletes alike.
Exciting Opportunities for C4 Energy
As part of this collaboration, fans can expect to see C4 Energy featured prominently throughout Madison Square Garden. The branding will be visible on digital signage and the elite courtside LED display during every non-nationally televised home game. This prime placement ensures that even those watching from home will encounter C4 Energy through virtual advertisements during games aired on MSG Networks.
A Commitment to Excellence
The partnership is not just about visibility; it reflects a shared passion for achieving excellence in sports and fitness. "We are thrilled to welcome C4 Energy as the official energy drink of the New York Knicks," expressed Jamaal Lesane, Chief Operating Officer of MSG Sports. He highlighted the enthusiasm surrounding the brand, noting its rapid growth in the energy drink market.
Focus on Health and Community
Robert Zajac, Chief Marketing Officer at Nutrabolt, emphasized the importance of this partnership in expanding their presence in professional sports. He stated that the collaboration is a perfect opportunity to connect with the Knicks’ passionate fanbase, especially given C4's commitment to using safe and effective ingredients that are NSF Certified for Sport. This commitment aligns perfectly with the values of both the Knicks and the brand.
Visibility Beyond the Arena
C4 Energy's visibility will not end inside the arena; the brand will also feature on the Seventh Avenue LED marquee sign outside Madison Square Garden. This prominent placement in a bustling urban market promises to capture the attention of countless potential customers, further solidifying C4 Energy's presence in the competitive energy drink industry.
About the Partners
Madison Square Garden Sports Corp. is a preeminent professional sports company, overseeing the New York Knicks and New York Rangers. Their commitment to providing exceptional sports entertainment experiences is unmatched, making them a vital part of the sports community.
Nutrabolt's Mission
Nutrabolt stands out as a fast-growing global active health and wellness company with a portfolio designed for performance-oriented consumers. Their innovative products compete within the Functional Beverage and Active Nutrition segments, boasting brands like C4, XTEND, and Cellucor. Their dedication to the wellness of active lifestyles resonates well with their consumers, establishing a loyal customer base.
Conclusion
This strategic partnership between C4 Energy and the New York Knicks highlights both brands' commitment to performance, community engagement, and healthy living. As they embark on this journey together, fans can look forward to an exciting season filled with energy, enthusiasm, and community spirit.
Frequently Asked Questions
What does the partnership between C4 Energy and the Knicks entail?
The partnership designates C4 Energy as the official energy drink of the New York Knicks, with various advertising placements throughout Madison Square Garden and during games.
How will fans see C4 Energy during games?
Fans will encounter C4 Energy through digital signage, courtside displays, and virtual advertisements during games aired on MSG Networks.
What does C4 Energy stand for?
C4 Energy is committed to providing safe, effective ingredients that enhance performance, showcasing their dedication to athlete wellness and community engagement.
Who are the key representatives from each company?
Jamaal Lesane serves as the COO of MSG Sports, while Robert Zajac is the CMO of Nutrabolt.
Where else will C4 Energy be visible outside of games?
C4 Energy will feature on the iconic Seventh Avenue LED marquee sign adjacent to Madison Square Garden, boosting brand visibility in a high-traffic area.
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