BWH Hotels and United Soccer League Celebrate New Alliance
BWH Hotels Partners with United Soccer League
BWH Hotels is excited to announce a strategic partnership with the United Soccer League (USL), a milestone that unites passionate soccer fans with exceptional hotel experiences. This collaboration will introduce exclusive travel benefits and improved experiences for USL clubs, their supporters, and local communities throughout the country.
Benefits of the Partnership
The partnership will officially launch during an exciting national match that includes major teams, such as San Antonio FC and Phoenix Rising FC, featured on the CBS Television Network. BWH Hotels is honored to serve as the presenting partner for all USL Championship and League One matches on CBS, CBS Sports Network, and CBS Sports Golazo. This visibility will help connect fans more closely with both the teams they love and the hospitality provided by BWH.
Commitment to Local Communities
As the largest professional soccer organization, the USL is dedicated to developing a robust pathway from youth to professional levels for athletes of all backgrounds. BWH Hotels shares this commitment and aims to support soccer’s growth across local communities in North America. By joining forces, the two organizations will collectively foster the local support necessary for the soccer ecosystem to thrive and expand.
BWH's Vision for Soccer Fandom
Joelle Park, Senior Vice President and Chief Marketing Officer at BWH, expressed enthusiasm for the partnership, mentioning the significant events on the horizon, including the Men's and Women's World Cup and the Olympic Games. She highlights the increasing interest in soccer in the United States, emphasizing that the partnership will strategically position BWH Hotels as a key player in this growing field. They are committed to enhancing the experiences of fans and travelers who seek to engage with this dynamic sport.
Innovative Viewing Experiences
This multi-year sponsorship will capitalize on various platforms and initiatives tailored to enhance the in-game experience for soccer enthusiasts. BWH Hotels, through its long-time collaboration with PMG, will introduce the Best Western Travel Map, which will revolutionize how fans experience matches by providing informative insights into player performance through interactive replays and real-time statistics. This new integration is set to transform the viewing experience during nationally televised matches.
Recognizing Local Achievements
BWH and USL are committed to honoring local contributions with the introduction of the Hometown Hero Award in 2025. This initiative aims to celebrate the unsung heroes within the community who significantly influence both on and off the pitch. The award will be a highlight at the USL Championship Final, demonstrating the partnership's commitment to social responsibility and community development.
Fan Engagement and Continued Growth
Josh Keller, USL's Executive Vice President of Corporate Development & Partnerships, remarked on how transformative this partnership will be for the league and its supporters. With BWH Hotels onboard, fans can look forward to enhanced experiences both at games and online. With a strong focus on community, BWH aims to engage with local soccer teams, youth events, and innovative fan-friendly activities throughout the partnership.
Looking Ahead
In addition to serving as a primary sponsor for CBS matches, BWH will maintain a robust presence in various broadcasts, including ESPN, ESPN+, and TUDN, as well as through the USL app and social media platforms. The joint efforts between BWH Hotels and the USL reflect a commitment to becoming integral parts of their local arenas while providing memorable experiences for fans and travelers alike.
Frequently Asked Questions
What is the focus of the partnership between BWH Hotels and USL?
The partnership aims to enhance fan experiences, provide exclusive travel benefits, and support community initiatives across soccer in North America.
How will fans benefit from this partnership?
Fans can expect improved viewing experiences, travel perks, and engagements during games as the partnership rolls out.
What new features will be introduced to match broadcasts?
The Best Western Travel Map will provide fans with deeper insights into match dynamics through innovative graphics and replays.
When will the partnership be officially launched?
The official launch will coincide with significant matches broadcast nationally, positioning BWH Hotels prominently in the soccer community.
How does this partnership support local communities?
By recognizing local heroes and enhancing community engagement through soccer, both organizations aim to uplift their communities while celebrating the sport.
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