Burrell Communications Welcomes New Chief Strategy Officer
Burrell Communications Group Welcomes God-is Rivera as Chief Strategy Officer
CEO Tara DeVeaux has announced the appointment of the highly regarded industry leader God-is Rivera to the leadership team at Burrell Communications Group. Rivera steps into the role of Chief Strategy Officer, where she will lead the organization’s strategic initiatives.
A Leader in Inclusive Marketing
Rivera has earned recognition as a pioneering figure in the marketing landscape, particularly during her tenure at the global tech platform X, formerly known as Twitter. There, she implemented strategies that focused on creating inclusive and representative marketing campaigns catering to diverse communities. Her efforts significantly highlighted and uplifted voices within the diverse audience groups, contributing to her acclaimed reputation within the industry.
Prior Experience and Achievements
Before joining X, Rivera served as the director of Inclusion & Cultural Resonance for VMLY&R. Her earlier experiences also include vital roles at the digital marketing agency iCrossing and the Austin-based agency T3. Rivera has continuously demonstrated her commitment to integrating cultural and diversity insights within marketing strategies.
More recently, Rivera made strides at The Walt Disney Company as its first vice president of Inclusive Marketing. This role spanned multiple platforms, such as ESPN+, Hulu, National Geographic, and Disney+. Following her time at Disney, she served as the chief content officer for ESSENCE Ventures, where she was in charge of steering content strategy and its connection to diverse audiences globally.
Impact and Vision at Burrell
Expressing her excitement about the new role, Rivera stated, "I am not only excited to join Burrell Communications Group but also energized to make a significant impact. My focus will be on building a new legacy that enhances Burrell’s remarkable achievements over its rich history of 54 years."
CEO DeVeaux also shared her enthusiasm, noting Rivera's impressive expertise and her ability to connect with audiences. This synergy is viewed as a strategic advantage, helping Burrell excel in an evolving market where consumers also play active roles as media channels.
A Permanent Fixture in Media
Rivera's influence extends beyond corporate leadership; she is also a sought-after public speaker, frequently appearing at major events for brands like Netflix and Spotify. Her participation in prestigious gatherings such as Cannes Lion Festival of Creativity and The World Economic Forum showcases her prominence in discussing diversity and inclusion.
She has been featured in prominent publications like ADWEEK, Forbes, and Campaign US. Her recognition includes being named an 'Ad Age Woman to Watch' and an 'ADWEEK Disruptor', among others, with accolades from Fortune magazine's influential lists.
About Burrell Communications Group
Established in 1971 by advertising pioneer Tom Burrell, Burrell Communications Group is recognized today as the largest Black-owned advertising agency in the United States. The agency specializes in connecting with diverse audiences, catering to a market that reflects America's broad multicultural fabric. Burrell holds a prestigious client roster, including Toyota, Coca-Cola, and Unilever, showcasing its commitment to excellence in advertising.
For more information about Burrell Communications Group and its initiatives, please visit burrell.com.
Frequently Asked Questions
Who is God-is Rivera?
God-is Rivera is the newly appointed Chief Strategy Officer at Burrell Communications Group, recognized for her expertise in inclusive marketing and strategy.
What was Rivera's previous role before joining Burrell?
Before Burrell, Rivera held leadership positions at X (formerly Twitter), The Walt Disney Company, and ESSENCE Ventures, focusing on diversity in marketing.
What is the mission of Burrell Communications Group?
Burrell Communications Group aims to connect with diverse audiences by understanding the multicultural dynamics of the current market.
What notable brands does Burrell work with?
Burrell serves high-profile clients such as Toyota, Coca-Cola, Fidelity, and Comcast, highlighting its strong position in the advertising industry.
How does Rivera aim to impact Burrell's strategy?
Rivera intends to enhance audience-focused strategies that integrate diverse insights, aiming to challenge limitations often placed on multicultural agencies.
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