Build-A-Bear Debuts Heartwarming Weighted Plush for Hugs

Build-A-Bear's Heartwarming Hugs Plush Collection

Did you know that the simple act of hugging can bring joy to people's lives? Build-A-Bear Workshop is putting a delightful spin on this age-old gesture with their latest launch, the Heartwarming Hugs weighted plush collection. Designed to be comforting and cozy, this unique line is being introduced in honor of National Hug Day, allowing individuals of all ages to embrace the warmth of connection with a bear and a sloth that can be personalized.

A New Level of Comfort

The Heartwarming Hugs plushes are distinctive as they allow the user to build and customize them. These plush friends are not just ordinary stuffed animals; they include a removable heart that can be warmed, amplifying the comforting hug experience. Each of these furry companions weighs three pounds, making them notably larger and cozier than typical plush toys. This added weight enhances the soothing effects of hugging, providing a calming experience after a long day.

Promoting Well-Being Through Hugs

Research indicates that engaging in hugs can help reduce stress levels and promote the release of oxytocin, the hormone associated with warmth and bonding. The Heartwarming Hugs collection, featuring designs suitable for everyone, aims to foster a sense of connection and support through the healing power of a hug. It's perfect for individuals seeking comfort or those wanting to share a special moment with someone significant.

CEO Sharon Price John on the New Collection

Sharon Price John, the CEO of Build-A-Bear Workshop, expressed her enthusiasm for the new collection by stating, "We always strive to bring a little more heart to life, and the Heartwarming Hugs collection beautifully reflects that goal. Featuring a warming heart you can actually feel, these furry friends are a simple yet powerful way to celebrate the act of a hug. Launching this collection on National Hug Day is a heartfelt reminder that sometimes, a hug can say more than words." This ethos resonates deeply within the brand's mission to create memories filled with love and warmth.

Enjoy Special Offers to Celebrate National Hug Day

In celebration of National Hug Day, a special offer for free shipping on online purchases of the Heartwarming Hugs plushes is available. From January 21 through January 23, 2025, customers can purchase these delightful companions from the comfort of their homes. The Heartwarming Hugs Bear will be found in physical stores as well as online, while the Heartwarming Hugs Sloth will be exclusively available online, ensuring that everyone can join in on the celebration.

About Build-A-Bear Workshop

Since its establishment in 1997, Build-A-Bear has grown into a cherished brand across generations. It emphasizes its mission to "add a little more heart to life," allowing guests to create personalized “furry friends” that commemorate special life moments. The interactive nature of Build-A-Bear experiences, found in over 500 locations worldwide, fosters emotional connections and is complemented by their e-commerce presence at www.buildabear.com. The company has also successfully expanded into various consumer categories through licensing agreements and engaging content developed by Build-A-Bear Entertainment. Recently, Build-A-Bear Workshop, Inc. (NYSE: BBW) reported consolidated total revenues of $486.1 million for the previous fiscal year, marking a significant milestone in its growth journey.

Frequently Asked Questions

What inspired Build-A-Bear to create the Heartwarming Hugs collection?

The collection was inspired by the desire to enhance the comforting experience of hugs, aiming to promote warmth and connection among individuals.

How can I purchase the Heartwarming Hugs plushes?

These plushes can be purchased both online and in-store, with the Heartwarming Hugs Sloth being available exclusively online.

Are there any special offers for the Heartwarming Hugs collection?

Yes, there is a special promotion offering free shipping on online purchases of these plushes from January 21–23, 2025.

Can I customize my plush from the Heartwarming Hugs collection?

Yes, the plushes can be customized, allowing you to create a unique companion that holds special meaning for you.

What is the weight of the Heartwarming Hugs plushes?

The Heartwarming Hugs plushes weigh three pounds, providing an extra layer of comfort during hugs.

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