Brunswick Corporation Showcases Innovative Boating Tech at CES

Brunswick Corporation Unveils ‘Boating Intelligence’ at CES

At the prestigious Consumer Electronics Show (CES), Brunswick Corporation (NYSE: BC), a leader in marine technology, is set to exhibit its latest innovations. This year, they are excited to introduce ‘Boating Intelligence,’ a groundbreaking initiative designed to enhance their ACES (Autonomous, Connected, Electrified, and Shared) strategy. The focus is on integrating AI into their products, making boating experiences not only more user-friendly but also safer and environmentally sustainable.

Digital Transformations in Boating

The CES exhibit promises to be a captivating fusion of digital and physical elements. Among the highlights will be a state-of-the-art 200-degree virtual boat helm simulator, allowing attendees to interact with Brunswick’s AI-powered co-captain. This innovative feature will showcase assisted navigation, safety monitoring, and autonomous maneuver capabilities. Additionally, visitors can experience the thrill of riding an electric hydrofoil on Brunswick’s Fliteboard eFoil immersive simulator, using a handheld controller in visually appealing environments.

Revolutionizing the Boat Ownership Experience

Dave Foulkes, CEO of Brunswick Corporation, notes the significance of CES as a platform to highlight how their innovations can redefine the boating experience. He emphasizes that Brunswick's advancements are aimed at transforming boats from mere recreational vessels into smart, reliable partners for both boat owners and Freedom Boat Club members. The integration of technology into these experiences demonstrates Brunswick's commitment to leading the future of marine technology.

Showcase of Cutting-Edge Solutions

Brunswick's exhibit will also include a variety of interactive demonstrations. Attendees will witness advanced developments in autonomous docking technology. This will be showcased both virtually, via the 200-degree simulator, and through a live demonstration on a 40-foot Boston Whaler 405 Conquest. Visitors can engage with cutting-edge object tracking systems and intuitive user interface concepts displayed on a large Simrad multi-function display.

Innovative Electric Propulsion Systems

Excitement will continue with the presentation of a high-voltage, fully integrated electric propulsion concept. This will feature a comprehensive, cut-away physical system detailed with engaging animations. It is part of Brunswick's overarching commitment to eco-friendly boating solutions.

Award-Winning Products on Display

During the event, Brunswick will also showcase three of their CES Innovation Award-winning products, which include the powerful Mercury Marine 600hp V12 outboard motor and their full lineup of Avator electric outboards. The 1st Mate connected Marine Safety and Security System will also be featured, illustrating Brunswick’s relentless pursuit of enhancing safety and innovation in the marine industry.

Visit Brunswick at CES

Boating enthusiasts and industry professionals are welcomed to visit Brunswick at the West Hall of the Las Vegas Convention Center, exhibit #6116, to explore these exciting innovations. The opportunity awaits to engage with experts and experience firsthand the future of boating technology.

About Brunswick Corporation

Brunswick Corporation (NYSE: BC) stands as a symbol of excellence in marine recreation, continually delivering innovative solutions that redefine water experiences. The corporation prides itself on its technology-driven products, which are informed by deep consumer insights. With a strong presence across more than 60 industry-leading brands, Brunswick plays a significant role in the marine propulsion sector, including renowned names such as Mercury Marine. Their commitment to excellence has earned them recognition as one of the World’s Best Employers and as one of America’s Most Responsible Companies for several consecutive years, as acknowledged by Forbes and Newsweek respectively.

Frequently Asked Questions

What is 'Boating Intelligence'?

'Boating Intelligence' is Brunswick's new initiative that incorporates AI technology into their marine products to enhance safety, sustainability, and user experience.

Where can I see Brunswick's innovations at CES?

Brunswick Corporation will showcase its innovations at the West Hall of the Las Vegas Convention Center, exhibit #6116.

What are the featured products in Brunswick's exhibit?

The exhibit will include the Mercury Marine 600hp V12 outboard motor, Avator electric outboards, and the 1st Mate connected Marine Safety and Security System.

How is Brunswick addressing environmental concerns in boating?

Brunswick is focusing on developing electric propulsion systems and sustainable boating solutions as part of their commitment to environmental preservation.

Who is the CEO of Brunswick Corporation?

Dave Foulkes is the CEO of Brunswick Corporation, leading the company in its mission to redefine the boating experience through technology.

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