BRP's Generous Apparel Donation Boosts Northern Communities

BRP's Impactful Contribution to Northern Communities

BRP Inc. (TSX: DOO) (NASDAQ: DOOO) has made a significant impact by donating over CAD $500,000 in Lynx apparel to assist seven Northern Communities through the Healthy Horizons Foundation (HHF). The partnership exemplifies BRP's dedication to community well-being, particularly among youth in areas that often go unnoticed.

Empowering Youth and Building Community

According to Elise Auvachez Millot, Vice-President of Public Affairs at BRP, their collaboration with the HHF is integral to the Ride Out Intimidation program, a vital initiative aimed at enhancing youth empowerment. This collaboration extends beyond merely providing apparel. BRP focuses on fostering safe environments where youth can thrive.

Donation Logistics and Community Distribution

The Healthy Horizons Foundation played a crucial role in coordinating logistics, working closely with store managers and community leaders to ensure the smooth distribution of the donated clothing. The initiative prioritized schools, ensuring that the winter apparel reached children first. The clothing reached over a thousand community members, illustrating the significant reach of this thoughtful donation.

Shared Commitment to Community Development

Jim Caldwell, President of Canadian Retail at The North West Company and a board member of the Healthy Horizons Foundation, expressed gratitude for BRP's continuous support. He noted that their contributions have genuinely improved the lives of families and youth in Northern communities, providing them with quality gear and safe spaces to connect.

The Northy Club: A New Educational Initiative

In October, BRP and the Healthy Horizons Foundation initiated the Northy Club, an afterschool program designed specifically for students in grades 5 to 8 throughout Northern Indigenous communities. This program aims to create a structured and safe environment that promotes education and healthy lifestyles. The Northy Club emphasizes both personal growth and anti-bullying efforts, creating a comprehensive approach to youth engagement.

Program Growth and Future Directions

The Northy Club has plans to expand based on community feedback, reflecting BRP's commitment to sustainable development and long-lasting impacts. As the program gears up for its second year in the fall, it will be offered at St. Theresa Point Middle Years School, an indication of BRP's dedication to meeting the needs of these communities.

About the Healthy Horizons Foundation

The Healthy Horizons Foundation is a charitable entity under The North West Company, established with the aim of enhancing the health and well-being of youth in remote Northern communities. The foundation seeks to empower youth through sustainable programs that promote health, education, and food security.

Foundation Initiatives and Strategic Partnerships

Since its inception in 2015, HHF has run multiple high-impact initiatives, aligning with its core values. By building partnerships focused on community-driven solutions, the foundation continues to address the critical issues facing youth, ensuring opportunities for success and equitable access is a priority.

About BRP Inc.

BRP Inc. stands out as a global leader in powersports products, boasting over 80 years of innovation and a keen focus on consumer preferences. The company's diverse portfolio includes renowned brands like Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, and Can-Am vehicles. These brands reflect a commitment to exhilarating experiences tailored for various outdoor enthusiasts.

Future Initiatives and Commitment to Sustainability

In alignment with the global shift toward sustainability, BRP is actively developing electric models across its existing product lines. Headquartered in Quebec, Canada, BRP reported annual sales of CAD 7.8 billion while employing approximately 16,500 motivated individuals dedicated to their craft.

Frequently Asked Questions

What prompted BRP to donate Lynx apparel to Northern communities?

BRP aims to enhance community well-being through its partnership with the Healthy Horizons Foundation, ensuring youth have access to essential winter apparel.

How does the Ride Out Intimidation program fit into BRP's initiatives?

The program focuses on empowering youth and fostering safe environments to combat bullying, which is a core mission of BRP.

What is the Northy Club program?

The Northy Club is an afterschool program created for Northern Indigenous students, promoting education and healthy lifestyles while addressing bullying.

How are donations distributed to communities?

The Healthy Horizons Foundation coordinates with local leaders and managers to ensure effective distribution of donated items, prioritizing schools and youth.

What are BRP's future goals regarding sustainability?

BRP is committed to developing electric models across its product lines to align with environmental sustainability efforts and consumer demands.

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