Broad Arrow’s European Expansion: Zürich Auction Preview
Broad Arrow Introduces the Zürich Auction
Broad Arrow Auctions, a prominent name in the collector car auction scene and a subsidiary of Hagerty (NYSE: HGTY), has exciting news. The company is broadening its European footprint with the announcement of the Zürich Auction. This prestigious event, scheduled for a Saturday in November, marks a significant milestone for Broad Arrow as it continues to establish itself in the European market.
About the Zürich Auction Event
The Zürich Auction will showcase around 60 exceptional collector cars that have been meticulously sourced from across the globe. This event is set to coincide with the renowned Auto Zürich show, held at Messe Zürich, which occurs earlier in the week. The Zürich Auction will be hosted at the Dolder Grand, a luxurious five-star hotel known for its stunning views of Lake Zürich.
Excitement from Industry Leaders
Karsten Le Blanc, the Head of Broad Arrow’s EMEA Region, expressed his pride about becoming the Official Auction Partner of Auto Zürich. He said, “The growing interest from collectors in our auctions, combined with the success of our previous events, positions Switzerland as an ideal market for high-end auctioning.”
Connecting Classic Cars and Their Markets
The Dolder Grand’s rich history, dating back to the dawn of the automotive age, provides an elegant backdrop for this event. The partnership with Auto Zürich aims to create a spectacular experience that attracts serious collectors, enthusiasts, and the general public.
Building on Recent Success
The announcement of the Zürich Auction follows Broad Arrow's impressive debut in the European market, where significant sales were achieved during previous events. In Italy, recently concluded auctions garnered impressive sales, contributing to the growing reputation of Broad Arrow Auctions among prestigious collectors worldwide.
Upcoming Auctions to Look Forward To
The future looks bright for Broad Arrow as they expand their auction schedule. The addition of the Zürich Auction complements the already planned Zoute Concours Auction in Belgium. This strategy is set to enhance the services offered to their international clientele.
What to Expect from the Zürich Auction
For collectors eager to participate, initial consignments will be announced soon. Interested buyers and sellers will have the opportunity to connect with Broad Arrow specialists to discuss the exciting new ventures ahead. The anticipation around this inaugural event is palpable, promising an impressive array of cars that cater to diverse tastes and budgets, from classic vehicles to contemporary classics.
Frequently Asked Questions
What is the Zürich Auction?
The Zürich Auction is a new event hosted by Broad Arrow Auctions, featuring an array of collector cars, aligning with the Auto Zürich show.
When will the Zürich Auction take place?
The auction is scheduled for November, coinciding with the Auto Zürich show, at the Dolder Grand.
How can collectors participate in the auction?
Collectors interested in consigning or attending are encouraged to reach out to Broad Arrow specialists for more information.
What other events is Broad Arrow planning in Europe?
In addition to the Zürich Auction, Broad Arrow is set to host the Zoute Concours Auction in Belgium, expanding their footprint in Europe.
Why is the Dolder Grand a significant location for the auction?
The Dolder Grand is a luxury hotel with historical ties to the automotive industry, adding prestige to the Zürich Auction.
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