Bristol Myers Squibb Enhances CRM with Veeva Vault Integration

Bristol Myers Squibb Enhances Customer Relationship Management

Bristol Myers Squibb (BMS) has recently made a significant move to advance its customer relationship management strategy by partnering with Veeva Systems. This collaboration, focused on the cutting-edge Veeva Vault CRM, aims to revolutionize how healthcare providers engage with BMS's diverse portfolio of innovative medicines.

Transforming Healthcare Engagement

Greg Meyers, the executive vice president and chief digital and technology officer at Bristol Myers Squibb, emphasized the impact of technology in reshaping customer interactions. He stated, "Technology is fundamentally reshaping the way we engage with our customers and the patients they serve." This partnership is seen as a critical step in enhancing the decision-making processes of healthcare practitioners, allowing them to navigate the complex array of treatment options more effectively.

Leveraging AI for Improved Outcomes

The integration of Veeva Vault CRM will embed artificial intelligence throughout the customer journey. This approach is designed to enhance the way healthcare practitioners receive crucial information about treatment options while improving interactions with the BMS field team. As Meyers noted, this strategy positions BMS to deliver life-changing medicines more efficiently.

A Future-Focused Collaboration

Peter Gassner, the CEO of Veeva Systems, expressed gratitude for the partnership, stating, "We appreciate the trust and partnership and are committed to supporting Bristol Myers Squibb in their mission to provide medicines that transform the lives of patients with serious diseases." By utilizing the next generation of CRM technology, Veeva aims to enhance engagement with healthcare professionals, thereby ensuring that patients receive the right treatments promptly.

Innovative Features of Vault CRM

Vault CRM is not just a standard customer relationship management tool but a comprehensive suite that provides the necessary technology framework for commercial execution. It will include groundbreaking AI agents designed for various functions, such as the Pre-call Agent, Content Agent, Free Text Agent, and Voice Agent. These agents are expected to be available soon, enabling BMS to maintain a competitive edge in the pharmaceutical market.

About Veeva Systems

Veeva stands out as a leader in providing industry-specific cloud solutions for life sciences. With a commitment to innovation and product excellence, Veeva serves over 1,500 customers ranging from major biopharmaceutical corporations to emerging biotech firms. As a Public Benefit Corporation, Veeva's mission extends beyond profit, focusing on equitable service to all stakeholders, including customers and employees.

Frequently Asked Questions

What is the primary objective of BMS's partnership with Veeva Systems?

The collaboration aims to enhance customer relationship management by utilizing Veeva Vault CRM to improve engagement with healthcare professionals.

How will AI be used in Veeva Vault CRM?

AI technology will be integrated at every step of the customer journey, enhancing the way healthcare practitioners receive and interact with information about treatment options.

What innovative features does Vault CRM offer?

Vault CRM will include AI agents like Pre-call Agent, Content Agent, Free Text Agent, and Voice Agent, which aim to streamline communication and improve efficiency.

Who provides technology solutions for VMS?

Veeva Systems provides industry-specific cloud solutions to facilitate the commercial execution of life sciences companies like Bristol Myers Squibb.

Why is Veeva recognized as a Public Benefit Corporation?

Veeva prioritizes balancing the interests of all stakeholders, including customers, employees, and the life sciences industry, in their operations.

About The Author

Hi there, As a writer and financial specialist, Henry Turner is passionate about guiding people through the complex world of finance. Having worked in finance for many years, I am an expert at simplifying difficult financial ideas into understandable, useful insights for my blog and articles. My goal is to arm you with the confidence and information you need to make wise financial choices.

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