Brilliant Earth Celebrates 20 Years of Ethical Jewelry Impact

Brilliant Earth's 20-Year Journey in Ethical Jewelry
Brilliant Earth Group, Inc. (NASDAQ: BRLT), renowned for its commitment to ethically sourced fine jewelry, reflects on its notable two-decade anniversary with the release of its fourth annual Mission Report. This comprehensive report not only celebrates the company’s past achievements but also lays a strong foundation for a sustainable future. Highlighting a dedicated approach to transparency, sustainability, and inclusivity, Brilliant Earth continues to redefine industry standards.
A Renewed Commitment to Sustainability
In the 2024 Mission Report, Brilliant Earth's initiatives are showcased in four key focus areas. The company has made significant progress in 2024, primarily demonstrated through innovative product offerings and environmentally responsible practices. A standout highlight is the launch of the Jane Goodall Collection. This exclusive line not only features repurposed gold and lab diamonds created through advanced CO2 capturing technology, but also contributes 10% of proceeds to the Jane Goodall Institute, supporting vital conservation initiatives.
Key Highlights for Sustainability in 2024
- Collaboration with Conservation Icons: The partnership with Dr. Jane Goodall has significantly amplified Brilliant Earth's impact on conservation and education.
- Verified Emission Targets: Brilliant Earth's commitment to net-zero emissions has been recognized and validated by the Science Based Targets initiative (SBTi), marking a critical milestone in their sustainability journey.
- Acknowledgment by Industry Peers: CEO Beth Gerstein was honored with the 2024 Reuters Sustainability Trailblazer Award, celebrating her leadership and vision in promoting responsible practices in jewelry.
- Energy Efficiency Initiatives: New showrooms in New York City and Boston are designed to prioritize energy efficiency, directly sourcing carbon-free energy and avoiding substantial CO2 emissions.
Transparency as a Core Value
Brilliant Earth remains steadfast in its efforts to enhance transparency within the jewelry industry. The report details several initiatives undertaken to ensure ethical sourcing of materials. In 2024, the company confirmed that 99% of its gold was repurposed, representing an increase from the previous year. This achievement underscores their dedication to promoting artisanal mining and supporting Fairmined-certified operations.
Transparency Initiatives Overview
- Circular Economy Growth: The expansion of the Fairmined Gold Collection highlights the company's commitment to supporting small-scale miners while increasing sustainable product offerings.
- Strengthening Diamond Integrity: The introduction of the Flawless Collection showcases ethically sourced diamonds that meet the highest quality standards.
- Collaboration for Innovation: Joining the Originalluxury initiative demonstrates Brilliant Earth's commitment to industry-wide collaboration for enhanced transparency.
Compassionate Community Engagement
Brilliant Earth believes that success is not solely measured in profits but in positively impacting communities. In 2024, the company has committed over $443,000 to global nonprofit partners focusing on social impact and environmental sustainability.
Impactful Community Efforts
- Supporting Tanzanian Communities: The establishment of the Gem Legacy Gem Faceting School aims to empower the next generation of Tanzanian gemstone cutters.
- Enhancing Education: Through partnerships, the company has significantly increased school meal provisions, resulting in improved attendance rates in local schools.
- Reforestation Projects: Brilliant Earth is actively involved in reforesting the Peruvian Amazon, contributing to ecological restoration and enhancing mining environments.
Looking Toward a Sustainable Future
As Brilliant Earth sets its sights on the future, ambitious goals are laid out for the coming years. The company aims to ensure that by 2025, all gold and silver will be repurposed or Fairmined, with a significant focus on reducing overall emissions and increasing the use of renewable energy in its operations.
Future Sustainability Goals
- Gold and Silver Sourcing: Achieve complete repurposing of gold and silver by 2025, while also increasing the repurposed platinum supply.
- Renewable Energy Integration: Ensure that at least half of the lab diamond inventory is cut and polished using renewable energy sources.
- Long-term Emission Targets: Establish clear pathways to net zero emissions across all operations by 2050, adhering to SBTi criteria.
About Brilliant Earth
Founded in 2005, Brilliant Earth is at the forefront of ethical jewelry, steering away from traditional industry practices. The company’s focus is on transformative innovation in transparency and sustainability, enabling it to succeed as a premium jewelry provider. With $422 million in full-year net sales and a record of positive Adjusted EBITDA for 14 consecutive quarters, Brilliant Earth is expanding continuously while serving customers around the globe.
Media Contact:
Marisa Ochoa
marisa.ochoa@brilliantearth.com
Frequently Asked Questions
What is the purpose of the Mission Report released by Brilliant Earth?
The Mission Report outlines Brilliant Earth’s commitment to sustainability, transparency, and community engagement, reflecting their achievements over the past year.
How does Brilliant Earth contribute to conservation efforts?
The company supports conservation through initiatives like the Jane Goodall Collection, donating a portion of proceeds to the Jane Goodall Institute.
What sustainability goals has Brilliant Earth set for the future?
By 2025, Brilliant Earth aims for all gold and silver to be repurposed or Fairmined, with ambitions to achieve net-zero emissions by 2050.
How has Brilliant Earth recognized its employees?
Brilliant Earth has received multiple awards for being a great place to work, fostering a culture of empowerment and inclusion.
What financial performance has Brilliant Earth achieved?
The company reported full-year net sales of $422 million and has maintained positive Adjusted EBITDA for 14 consecutive quarters.
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