BrilliA Partners with French Luxury to Elevate Global Reach
BrilliA Celebrates New Strategic Partnership with Maison Lejaby
BrilliA Inc (“BRIA” or “the Company”), a renowned provider of cross-border solutions for ladies' intimate apparel brands, has embarked on an exciting new chapter. The Company recently announced a strategic cooperation framework with the prestigious French luxury lingerie brand, Maison Lejaby. This collaboration is expected to significantly boost BrilliA's operations, with an anticipated supply value reaching up to €10 million, reflecting the evolving demands of the luxury lingerie market.
Expanding Global Horizons
With Maison Lejaby's products currently embraced in countries including France, Spain, Italy, the UK, Israel, and Russia, their ambitious plans now include expanding into additional international markets over the next few years. This creates a significant opportunity for BrilliA to leverage its expertise in intimate apparel and cater to this expanding segment.
Introducing the DIANA Brand
In addition to this fruitful partnership, BrilliA is thrilled to announce its plans to introduce its premium luxury DIANA brand across European markets by 2027. This initiative is anticipated to not only generate additional profit margins but also fortify BrilliA’s position in the competitive landscape of luxury lingerie. The Company’s commitment to empowering women through exceptional lingerie continues to be at the forefront of its mission.
Significant Trade Show Engagement
These pivotal agreements were established during the Company’s engagement at the notable annual Salon International De La Lingerie and Interfilière Paris trade show, which took place in January. Such prestigious events provide an invaluable platform for networking and establishing meaningful relationships, particularly within the elite circles of the fashion and lingerie industries.
CEO’s Vision
BrilliA’s CEO, Kendrew Hartanto, expressed enthusiasm regarding these developments. He emphasized that not only should these opportunities enhance revenue and profitability, but they will also allow BrilliA to diversify its offerings, appealing to a new demographic of clients. Hartanto noted, "The collaboration with Maison Lejaby reinforces our reputation as a solutions provider for leading global brands, which ultimately adds substantial value for our shareholders. ”
The Strength of BrilliA Inc.
With a robust structure supporting a wide array of services, BrilliA serves as a comprehensive solution for ladies' intimate apparel brands. The Company manages sales and client relationships effectively with prominent partners such as Fruit of the Loom and Hanes Brands Inc. Their expertise encompasses everything from sourcing and design to prototyping, supply chain management, logistics, and quality control, ensuring that they consistently deliver high-quality products worldwide.
Contact Information for BrilliA
For more information about BrilliA's services and offerings, individuals may reach out to the Company directly. Below are the contact details for BrilliA Inc:
BrilliA Inc Contact:
220 Orchard Road, Unit 05-01, Midpoint Orchard
Singapore 238852
(+65) 6235 3388
Email: info@brilliaincorporated.com
Frequently Asked Questions
What is the nature of BrilliA's partnership with Maison Lejaby?
BrilliA has established a cooperation framework with Maison Lejaby to supply intimate apparel, which is projected to have a supply value of up to €10 million.
When is BrilliA planning to introduce its DIANA brand in Europe?
BrilliA has plans to introduce its DIANA brand in the European market no later than 2027.
What impact is expected from these strategic endeavors?
These initiatives are expected to boost revenue, generate new profit margins, and enhance BrilliA's market position.
Who is BrilliA Inc.?
BrilliA Inc. is a leading provider of cross-border solutions specializing in ladies' intimate apparel, focusing on sourcing, supply chain, and client relationships.
How can interested stakeholders contact BrilliA Inc.?
Stakeholders can contact BrilliA through their Singapore office via phone at (+65) 6235 3388 or via email at info@brilliaincorporated.com.
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