Brian Gleason Takes Charge as Seedtag's New CEO
Brian Gleason Takes Charge as Seedtag's New CEO
Seedtag, a leader in neuro-contextual advertising, is embarking on an exciting new phase with the appointment of Brian Gleason as its new Chief Executive Officer. This strategic move is aimed at expanding Seedtag's innovative Neuro-Contextual AI platform across connected TV (CTV) and the open web.
Leadership Transition and Future Vision
Gleason, an influential figure with a remarkable track record in the advertising technology sector, will succeed the founders Jorge Poyatos and Albert Nieto, who will transition to focus on their new roles as Chief Innovation Officer and Strategic Advisor, respectively. Brian's extensive experience in scaling technology businesses positions him perfectly to steer Seedtag towards its ambitious growth objectives.
Brian Gleason's Background and Expertise
Before his appointment to Seedtag, Brian Gleason played vital roles in well-known organizations such as Criteo and GroupM, where he spearheaded transformative initiatives. His leadership at Xaxis and [m]PLATFORM was pivotal in advancing data-driven strategies that enhanced advertising effectiveness. With this extensive background, he aims to enhance Seedtag’s capabilities in understanding audience emotions and intentions.
Innovating Through AI
Seedtag’s proprietary Agentic AI, Liz, has introduced groundbreaking methods of advertising that prioritize privacy. By focusing on consumer interests, emotions, and intentions, Seedtag crafts full-funnel advertising strategies that deliver exceptional results for clients. Gleason's vision aligns with the company's commitment to leading the charge in the advertising industry's evolution.
Insights from Executive Team
In his own words, Gleason expressed his excitement: "Joining Seedtag at this crucial juncture in the industry is exhilarating. The integration of AI into boardroom strategies is reshaping the landscape. Seedtag's novel approach positions it as a trailblazer in comprehending audience dynamics. My goal is to guide this stellar team towards unrivaled global expansion while maintaining our commitment to privacy-first initiatives." Both Jorge Poyatos and Albert Nieto are devoted to ensuring the leadership transition is seamless, emphasizing that their commitment to Seedtag’s innovative culture remains steadfast. Jorge's focus will be on enhancing Seedtag's technological advancements through Agentic AI, while Albert will leverage his expertise for future growth strategies.
Commitment to Innovation
As the industry undergoes tremendous changes, Poyatos remarked, "This new chapter allows me to contribute even more significantly to Seedtag’s journey. Our initiatives in Agentic AI, combined with Brian's leadership, will ultimately redefine advertising technology in the next decade." Albert, reflecting on his time as co-founder, stated, "Building Seedtag has been a remarkable journey. With Brian at the helm, I am confident we are positioned for unprecedented growth and innovation."
About Seedtag
Seedtag harnesses advanced AI technology to facilitate privacy-centric advertising on a global scale. This innovative company surpasses traditional targeting methods and offers an in-depth understanding of consumer emotions, interests, and intentions. By crafting tailored audiences based on client goals, Seedtag launches impactful campaigns that resonate across various platforms, including CTV and the open web.
Founded in 2014, Seedtag has established a robust presence with offices in major cities around the world, employing over 600 skilled professionals dedicated to the company's mission.
Frequently Asked Questions
Who is the new CEO of Seedtag?
The new CEO of Seedtag is Brian Gleason, who brings extensive experience in the advertising technology sector.
What is Seedtag known for?
Seedtag is known for its neuro-contextual advertising and its innovative use of AI to enhance advertising effectiveness.
What changes are expected in Seedtag's leadership?
Jorge Poyatos and Albert Nieto are transitioning to new roles while Gleason assumes the CEO position to drive Seedtag's growth.
How does Seedtag use AI in advertising?
Seedtag uses its proprietary Agentic AI to analyze consumer emotions, interests, and intentions for highly targeted advertising campaigns.
What is the future vision for Seedtag?
The future vision of Seedtag involves enhanced innovation in advertising technology, focusing on privacy-first solutions and global expansion under Brian Gleason's leadership.
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