Breakthru Beverage Enhances Digital Strategy with Provi
Breakthru Beverage Group Renew Partnership with Provi
Breakthru Beverage Group, recognized as a leading distributor in North America’s beverage alcohol sector, has taken a significant step to enhance its digital efficiency by renewing its partnership with Provi. Provi, the largest B2B digital marketplace specifically catering to the beverage alcohol industry, plays a crucial role in this initiative. This renewed alliance underscores Breakthru's dedication to optimizing the ordering experience, allowing retailers in its extensive 16 U.S. markets to place orders conveniently through preferred channels.
Shaping the Future of B2B Commerce
The dynamic landscape of B2B commerce is evolving rapidly. Recent insights reveal that decision-makers now engage through an average of 10.2 channels during their purchasing journeys, a significant increase from just five channels in 2016. This statistic emphasizes the importance of personalized experiences and seamless transitions among various platforms. Businesses are now recognizing the value of having a robust, integrated omnichannel strategy as a cornerstone for growth and customer satisfaction.
“At Provi, our mission is dedicated to empowering distributors like Breakthru to connect with retail customers effectively and open new distribution channels,” remarked Taylor Katzman, Founder and CEO of Provi. The extended collaboration will surely fortify Breakthru’s presence in the omnichannel landscape.
The Impact of the Partnership
This partnership is a testament to Breakthru's comprehensive approach to delivering exceptional customer service through an integrated mix of digital solutions. By leveraging Provi's intuitive marketplace along with its own digital-ordering tool, known as BREAKTHRU NOW, retailers benefit from enhanced access to a broad spectrum of product offerings including wine, spirits, beer, and innovative beverage brands. Together, Provi and Breakthru are improving product visibility, enabling seamless communication with sales representatives, and providing a unique platform for retailers to explore products.
Mike Boswell, Vice President of Digital & eCommerce at Breakthru Beverage Group, stated, “We stay committed to being the easiest distributor for our partners. Provi’s marketplace offers substantial value and time savings for retailers who prefer this ordering method. It’s essential for us to engage with our customers effectively and consistently deliver a superior digital experience. We are thrilled to continue our collaboration with Provi, ensuring convenience and numerous options for our customers.”
About Provi and its Importance
Provi stands out as the premier online B2B marketplace simplifying the complex process of wholesale alcohol ordering. It connects buyers, suppliers, and distributors across the U.S., significantly enhancing communication and efficiency within the marketplace. The offerings from Provi include industry-leading resources such as Beverage Media and SevenFifty Daily, publications that have shaped conversations around the beverage alcohol industry for decades.
An Overview of Breakthru Beverage Group
Establishing itself as a powerhouse in the beverage wholesaling sector, Breakthru Beverage Group operates one of the largest networks in the United States and represents a diverse portfolio encompassing premier spirits, wines, beers, and non-alcoholic brands. As a family-owned entity with annual sales exceeding $8.6 billion, the company is committed to delivering world-class beverage offerings to retail locations, convenience stores, bars, and restaurants. With over 9,500 dedicated team members, Breakthru has earned recognition as a “U.S. Best Managed Company” for three consecutive years, exemplifying its operational excellence and commitment to quality service.
Frequently Asked Questions
What does the renewed partnership between Breakthru and Provi signify?
The renewal highlights Breakthru's commitment to enhancing digital ordering experiences for its retail partners, fostering efficiency across multiple channels.
How does Provi improve the ordering process for Breakthru's customers?
Provi provides a user-friendly digital marketplace that facilitates seamless communication and access to Breakthru's extensive product catalog.
What are the benefits of an omnichannel strategy in the B2B landscape?
An omnichannel strategy improves customer satisfaction by personalizing experiences and allowing customers to transition smoothly across multiple platforms.
What key services does Provi offer?
Provi improves ordering efficiency and visibility for products, enabling better communication between retailers and Breakthru's sales team.
What recognition has Breakthru Beverage Group received?
Breakthru has been named a “U.S. Best Managed Company” for three consecutive years, reflecting its operational excellence and commitment to customer service.
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