Bonchon Expands Its Reach with Major U.S. Milestone
Bonchon Celebrates Its 150th Restaurant Opening in the U.S.
In an impressive display of growth and ambition, Bonchon, a renowned leader in Korean fried chicken, has reached a significant milestone with the opening of its 150th restaurant in the United States. This exciting development took place in February and marks Bonchon's first location in Jonesboro, Arkansas. The brand is not stopping there, as more outlets are set to launch in Arkansas this year, expanding its footprint further into new markets like Florida and Iowa.
CEO's Vision for Expansion and Innovation
Bonchon CEO Suzie Tsai expressed enthusiasm about starting the year strong with new openings and franchise agreements. "We are thrilled to bring Bonchon's craveable Korean fried chicken to even more guests," said Tsai. The focus this year will be on building upon successful initiatives from 2024, which have proven beneficial for both franchisees and customers alike.
Empowering Franchisees with Supportive Tools
To ensure that franchisees thrive in a competitive market, Bonchon provides a robust support system that includes a unique menu, cutting-edge technology, and flexible store formats. These operational enhancements are aimed at delivering an outstanding guest experience. In addition, many existing and new Bonchon locations are set to adopt technology like self-service kiosks through a partnership with Bite. This integration not only streamlines the ordering process but has also been linked to increased customer satisfaction and larger order totals.
Catering Services on the Rise
After a strong year in 2024, catering has become a focal point for Bonchon, with a remarkable increase of 54% compared to the previous year. This surge is largely attributed to the brand's savvy approach to technology and menu enhancements that cater to large events. As Korean fried chicken gains popularity in the catering space, more Bonchon restaurants are gearing up to seize this opportunity.
Community Connection Through Franchisees
Notably, co-franchisees Sherry Askander and Sam Takla, who opened Bonchon in Tampa, are set to initiate further expansions in their area. Their commitment to the brand exemplifies Bonchon’s growth strategy. Askander highlights the restaurant's unique offering, stating, "We believe Bonchon is above any other restaurant in taste, quality, and execution." Catering has quickly become a significant revenue channel, underscoring the brand's successful community integration.
Innovation and Culinary Leadership
Looking ahead, Bonchon plans to continually innovate, with upcoming menu launches anticipated to excite its customer base. To bolster culinary leadership, Bonchon’s International R&D Chef Jae Park is relocating to the company’s Dallas headquarters, which signals a concerted focus on U.S. market trends and preferences.
Looking Ahead: Continued Growth
Last year, Bonchon set records by opening numerous locations across various states, including California, Florida, and Texas. This record-breaking trend in franchising deals demonstrates the brand's growing appeal and potential. The company is optimistic that 2025 will not only maintain but exceed the remarkable growth seen in 2024.
Frequently Asked Questions
What is Bonchon known for?
Bonchon is renowned for its hand-battered, double-fried Korean fried chicken that delivers an unforgettable taste experience.
Where was Bonchon’s 150th restaurant opened?
The 150th restaurant was opened in Jonesboro, Arkansas, which marks Bonchon's debut in that state.
How has Bonchon incorporated technology in its restaurants?
Bonchon has embraced technology by introducing kiosks for customer ordering, aiming to enhance guest experience and increase order sizes.
What growth strategy is Bonchon focusing on for 2025?
For 2025, Bonchon is focusing on expanding into new markets and enhancing its catering services, which have seen significant growth.
How does Bonchon support its franchisees?
Bonchon supports its franchisees with a distinctive menu, integrated technology solutions, and operational tools designed to ensure success and enhance customer experiences.
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