Bolla Winery Joins Forces to Combat Senior Hunger Together
Bolla Winery Joins Forces with Meals on Wheels America
Bolla is proud to support Meals on Wheels America, uniting over a shared commitment of bringing people together around the table.
Bolla, the iconic Italian winery with a legacy spanning over a century, announces its first partnership with Meals on Wheels America, aiming to foster connections through shared meals. This collaboration focuses on addressing hunger and isolation faced by many homebound seniors.
The Initiative to Help Seniors
Under this partnership, Bolla will donate a total of $25,000 between the spring months to support Meals on Wheels America’s End the Wait™ campaign. This generous contribution is intended to ensure every senior in need receives essential meals.
Len Walder, Senior Director of Corporate Partnerships at Meals on Wheels America, shared, "We are incredibly grateful for this collaboration with Bolla to raise awareness on senior hunger and isolation, recognized as an epidemic. Thanks to Bolla's support, we can move closer to an America where no senior is left waiting. Currently, one in three Meals on Wheels programs has a waitlist for crucial services, and the average wait can stretch to four months. Our seniors can't afford to wait any longer."
Strengthening Community Bonds
Bolla's involvement goes beyond monetary donations. The winery will also contribute wine for Meals on Wheels America events, reinforcing their commitment to this significant partnership.
Mina Belhaj Rouas, VP of Marketing and Trade Development at Frederick Wildman, stated, "At Bolla, we believe that sharing a meal—and a great bottle of wine—creates meaningful connections. We are honored to support Meals on Wheels America to help End the Wait and ensure that older adults struggling with hunger receive not just food, but also companionship." This partnership reflects Bolla's deep commitment to community well-being.
The commitment to this partnership will also be evident through a targeted national promotional campaign, which includes point-of-sale materials and various social media activations aimed at spreading awareness of the cause.
Bringing Purpose to the Table
This collaboration signifies that Bolla and Meals on Wheels America are bringing purpose to the table—one meal, one bottle, and one shared moment at a time. By supporting this initiative, consumers are encouraged to play a role in making a real difference in the lives of seniors, reinforcing the belief that great meals and fine wines should be savored together.
About Bolla
Founded by Alberto Bolla in 1883, Cantina Bolla began as a passion project in his family's tavern in the renowned wine region of Soave, Veneto. Under Giorgio Bolla's stewardship in 1931, the winery expanded operations, focusing on iconic red wines, becoming synonymous with Italian heritage and taste. Gruppo Italiano Vini acquired Bolla in 2006, ensuring that the brand's core values of quality, passion, and respect for the vineyard landscape endure.
About Meals on Wheels America
Meals on Wheels America is the umbrella organization supporting over 5,000 community-based programs across the nation that address senior hunger and isolation. Through a trusted network of volunteers, the organization delivers solutions that begin with meals, fostering independence and well-being through tailored nutrition and social connections. By providing essential funding and advocacy, Meals on Wheels America empowers local programs to strengthen their communities and support seniors in need.
Frequently Asked Questions
What is the purpose of Bolla's partnership with Meals on Wheels America?
The partnership aims to address senior hunger and isolation by providing financial and material support to ensure every senior receives meals.
How much is Bolla donating to the cause?
Bolla is donating a total of $25,000 to Meals on Wheels America as part of its initiative.
What kind of events will Bolla support with wine donations?
Bolla will provide wine for Meals on Wheels America events to reinforce community ties and celebrate shared meals.
How did Bolla begin its legacy in the wine industry?
Bolla was founded in 1883 and has built its reputation from a family tavern in the Soave region, focusing on high-quality Italian wines.
Why is the issue of senior hunger critical?
Senior hunger is perceived as a critical issue, where many programs face significant waitlists for essential food services, impacting the well-being of older adults.
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