Blis Enhances Leadership Team with Andrew Furman's Expertise
Blis Welcomes Andrew Furman to Leadership Team
Blis, a leading location intelligence platform, is excited to announce that Andrew Furman has joined its U.S. leadership team. He is taking on the role of Vice President for the Midwest and West regions. This addition marks a significant step in Blis' expansion efforts across the United States, particularly following the recent appointment of Alex Boras as President of Blis, U.S.
Andrew Furman's Impressive Background
Andrew brings over 20 years of sales leadership experience to Blis. His most recent position was at Outbrain, where he spent 13 years rising through the ranks from Senior Director to General Manager of North America. During his time there, Furman was instrumental in growing the company from a fledgling startup to a multinational entity with over 1,000 employees, ultimately leading to a successful IPO in 2021. Earlier in his career, he spent more than ten years in sales management in the television industry, which includes a notable seven-year tenure at Fox TV.
Changing the Game with Location Intelligence
Furman expressed his enthusiasm about joining Blis, stating, "Blis is changing the way agencies and brands connect with their customers. It has never been more challenging to fully understand and engage audiences at crucial moments in the purchasing process." He emphasized that by merging both physical and digital behaviors while leveraging the power of location intelligence, Blis is able to unlock predictive insights that deliver impactful results for their clients. Furman is excited to drive further growth in the U.S. market.
Support from Leadership
The excitement is mutual at Blis, with Alex Boras commenting on Andrew's appointment, saying, "We are thrilled to welcome Andrew to the U.S. leadership team at such a pivotal moment for Blis. His proven track record in driving growth, building successful teams, and leading transformative initiatives will be an incredible asset as we scale our business further."
Blis: A Global Leader
Founded in 2004, Blis has its headquarters in London and proudly employs over 300 individuals across 19 offices in 11 countries. Since establishing a presence in the U.S. in 2016, Blis has achieved remarkable national success, opening offices in major markets. These key locations include New York, Chicago, Dallas, Los Angeles, Atlanta, and Boston.
About Blis
Blis stands as the world's most-scaled location intelligence advertising platform, working hand-in-hand with major agencies and brands. The company introduces a revolutionary approach to omnichannel planning, buying, and measurement centered on location intelligence. Utilizing artificial intelligence, Blis dives deep into understanding what makes audiences unique, encompassing their online presence and real-world engagement. This enables Blis to efficiently reach and measure these diverse audiences across all devices and channels without falling back on cookies or traditional IDs. As a result, their unique technology consistently outperforms strategies reliant on identity marking.
Additionally, Blis takes pride in being the sole major Demand-Side Platform (DSP) that does not mark up media, allowing a larger portion of clients' budgets to deliver impactful results.
Contact Information
To learn more about the innovative solutions offered by Blis, visit www.blis.com.
CONTACT: [Contact Email]
Frequently Asked Questions
What role is Andrew Furman taking at Blis?
Andrew Furman is joining Blis as Vice President for the Midwest and West regions.
What is Blis known for?
Blis is known for being a leading location intelligence platform, specializing in omnichannel advertising strategies.
How long has Blis been operating in the U.S.?
Blis has been operating in the U.S. market since 2016.
What experience does Andrew Furman have?
Andrew Furman has over 20 years of experience in sales leadership, including significant roles at Outbrain and in the television industry.
What is the unique proposition of Blis as a DSP?
Blis is the only major DSP that does not mark up media, ensuring more of clients' budgets contribute directly to results.
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