Bioretec Welcomes Jordy Winters to Boost Global Sales Efforts
Jordy Winters Named Vice President of OUS Sales at Bioretec
Bioretec Ltd, an innovative company specializing in absorbable orthopedic implants, has made a significant move by appointing Jordy Winters as the Vice President of Sales Outside U.S. This role positions Winters as a critical part of the Management Team, overcoming geographical barriers to expand Bioretec's market presence outside the United States.
Leadership Experience Set to Drive International Strategy
With a wealth of experience from renowned organizations such as Johnson & Johnson MedTech and Synthes, Winters is well-equipped to lead Bioretec’s sales strategy internationally. Over nearly two decades, he has demonstrated an impressive track record of commercial success and the development of high-performing teams. His responsibilities prior to this role as Spine Lead EMEA involved steering regional strategies and significant growth initiatives.
A Focus on Building Effective Teams
Winters' previous roles have included significant leadership positions across various specialties including Joint Reconstruction, Spine, and Trauma. This extensive background reinforces his commitment to optimizing orthopedic solutions that positively impact patient outcomes. His appointment comes at a crucial time for Bioretec, as the company aims to accelerate growth through its advanced technology platforms.
Strengthening Leadership Amid Expansion
As Bioretec expands its operations, the CEO Sarah van Hellenberg Hubar-Fisher publicly welcomed Winters, emphasizing his global perspective and proven commercial excellence. This addition to the team is expected to catalyze the company's efforts in non-U.S. markets.
Innovative Solutions for Increased Demand
Winters anticipates driving international success by forming strategic partnerships, as demand surges for innovative and sustainable orthopedic solutions. His leadership will be instrumental in helping Bioretec realize its mission of providing valuable solutions that benefit patients and healthcare professionals alike.
Transitioning Leadership Roles Within the Company
In conjunction with Winters’ appointment, Rami Ojala, who previously held the position of Vice President of OUS Sales, is set to take on the newly established role of Head of Global Medical Education. Ojala’s focus will revolve around enhancing surgeon training programs and support for Bioretec’s cutting-edge technologies.
About Bioretec
Bioretec is a Finnish company that is pioneering advances in orthopedic care through biodegradable implant technologies. Their products feature unique competencies related to the biological integration of active implants, creating solutions that promote bone growth and accelerate healing processes following surgeries. Their groundbreaking work is recognized across approximately 40 countries.
Activa and RemeOs Product Lines
The Activa product line includes fully bioabsorbable orthopedic implants crafted from a unique, self-reinforced PLGA polymer. These implants provide stable fixation and decompose naturally within two years, thus minimizing the need for additional surgeries and enhancing bone regeneration.
Moreover, Bioretec recently launched the RemeOs product line, utilizing high-performance magnesium alloys to introduce a new generation of absorbable implants designed to improve surgical results. The recent U.S. market authorization for RemeOs, received in early 2023, alongside CE mark approval for European markets in early 2025, marks a significant milestone for Bioretec.
Frequently Asked Questions
What are Jordy Winters' main responsibilities at Bioretec?
He will lead the international sales strategy and oversee the expansion efforts in markets outside the U.S.
What experience does Jordy Winters bring to Bioretec?
Winters has significant sales leadership experience from Johnson & Johnson MedTech and Synthes, with a strong focus on building teams and driving growth.
What is Bioretec known for?
Bioretec is recognized for its pioneering biodegradable implant technologies that enhance orthopedic care.
What do Activa and RemeOs products offer?
Both product lines provide absorbable solutions that support bone growth and speed up healing after surgeries.
How many countries do Bioretec's products serve?
The company's innovative solutions are utilized in about 40 countries around the globe.
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