Biofrontera Inc. Welcomes George Jones as New CCO

Biofrontera Inc. Welcomes New Chief Commercial Officer

Woburn, MA — Biofrontera Inc. (Nasdaq: BFRI), a company dedicated to the development and commercialization of photodynamic therapy (PDT), has made an important addition to its leadership team by appointing George Jones as Chief Commercial Officer (CCO). This significant move comes as the company aims to enhance its commercial operations related to sales, marketing, and market access.

Transformational Leadership for Enhanced Growth

Mr. Jones will officially step into his new role on a specified date as he takes charge of steering Biofrontera's commercial strategies. His appointment is particularly timely as the company recently secured rights and assets pertaining to Ameluz and RhodoLED, which will aid in expanding their market presence in the United States. This development marks a strategic shift that will reduce the royalties payable on Ameluz, potentially moving Biofrontera closer to financial stability.

Bringing Extensive Experience to Biofrontera

George Jones comes to Biofrontera with over 25 years of notable experience in the pharmaceutical and biotech industries. He possesses a strong track record of developing successful commercial teams and strategies. Previously, at Currax Pharmaceuticals, he played a pivotal role as Vice President of Global Marketing, where his efforts were essential during a time of scaling the company's commercial operations. His leadership helped the company navigate challenges, including the onset of the global pandemic.

Key Achievements in His Career

At Currax, Mr. Jones was instrumental in building the marketing department and a high-performing sales force, which demonstrated his capability to lead rapid growth amidst changing circumstances. His innovative contributions extended to developing a digital strategy that linked social media with telemedicine, underscoring his ability to utilize modern marketing channels effectively.

Prior Roles and Responsibilities

Before joining Currax, Mr. Jones served as the Vice President of Sales and Marketing at Pernix Therapeutics, where he implemented impactful sales strategies that significantly boosted growth while keeping costs under control. His experience at Depomed, where he was a Senior Director of Marketing, revolved around integrating acquired products into the market successfully.

Impact on Biofrontera's Strategy and Goals

Most recently, Mr. Jones excelled as Chief Operating Officer at UpScriptHealth, a leading telehealth platform, where his leadership resulted in a remarkable increase in revenue. This role further showcased his proficiency in connecting patients with necessary therapies through innovative approaches.

Dr. Hermann Luebbert, the CEO of Biofrontera, expressed enthusiasm about Mr. Jones’ capabilities and potential contributions to the company's growth aspirations. He emphasized how George’s experience in digital marketing and market access will be vital for the future success of Ameluz and other products in Biofrontera's portfolio.

CEO's Confidence in New Leadership

“George’s proven track record of building high-performing teams, driving sustainable growth, and delivering patient-centric commercial solutions at mid-sized pharmaceutical companies makes him the ideal leader to accelerate Biofrontera’s continued growth,” said Dr. Luebbert. This enthusiasm reflects the company's vision to improve patients' access to vital therapies while solidifying its standing in the photodynamic therapy market.

George Jones' Enthusiasm for the New Role

In Mr. Jones' words, he is excited to join Biofrontera during this pivotal moment in its journey. He highlighted the alignment between the company's mission to develop breakthrough dermatology treatments and his personal passion for innovative health solutions. He is ready to collaborate with the team to enhance value for all stakeholders involved.

About Biofrontera Inc.

Biofrontera Inc. is a biopharmaceutical entity that primarily focuses on dermatological conditions. With its flagship product, Ameluz, which works in conjunction with the RhodoLED lamp series, Biofrontera aims to treat actinic keratosis (AK) and help prevent progression to more severe skin cancers. The company's ongoing clinical trials demonstrate its commitment to expanding treatment options, including efforts to tackle moderate to severe acne.

Frequently Asked Questions

What role has George Jones been appointed to at Biofrontera Inc.?

George Jones will serve as the Chief Commercial Officer, overseeing the company’s commercial operations.

What products is Biofrontera known for?

The company is known for its photodynamic therapy (PDT) products, particularly Ameluz and the RhodoLED lamp series.

How will George Jones’ experience benefit Biofrontera?

His extensive experience in the pharmaceutical industry will enhance Biofrontera's marketing strategies and potentially lead to increased revenue and market access.

Where is Biofrontera Inc. based?

Biofrontera Inc. is based in the United States, focusing on dermatological treatments.

What recent change has Biofrontera made regarding its Ameluz royalty payments?

The company will shift from a higher royalty rate to a more manageable range, which is expected to improve its cash flow.

About The Author

Hi there I'm 38-year-old author and financial consultant Owen Jenkins. Having worked in the financial sector for more than ten years, I am well-versed in the subtleties and complexity that mold our financial environment. Following a degree in finance, I worked in a number of financial institutions honing my abilities in market analysis, financial planning, and investment strategies.

My love is teaching others about investing and personal finance. My goal in writing many books and articles has been to demystify financial ideas and give readers the information they need to make wise financial decisions. I write with a direct, useful style that emphasizes doable suggestions for daily living.

Along with writing, I lead webinars and seminars where I impart knowledge on how to successfully negotiate the financial world. I also write for financial journals and show up as a guest expert on financial news programs a lot. Whether they are new to investing or want to improve their approach, my mission is to enable people to take charge of their financial futures.

Beyond work, I like to hike, play the guitar, and spend time with my family. I think that balance is crucial and want to encourage people to strike a balance between their financial aspirations and their hobbies. I want to help people succeed and achieve financial security through my work, so having a good influence.

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