Beko Innovates with Circular Economy through Refurbishment Program
Revolutionizing Sustainability with Beko's Refurbishment Program
Beko is making remarkable strides in extending the lifecycles of household appliances through its innovative refurbishment program. This initiative, dubbed Reduce-Refurbish-Recycle, serves the dual purpose of enhancing affordability while promoting sustainability. By reimagining how appliances are handled at the end of their life cycles, Beko proves that circularity can benefit both consumers and the environment.
Refurbishment Efforts that Make a Difference
In the recent year, Beko refurbished over 114,000 appliances across various regions, successfully diverting substantial waste from landfills. These efforts were concentrated in dedicated refurbishment centers located strategically throughout Europe, including key locations in the UK, Italy, and Romania. As a leader in home appliances, Beko is committed to transforming returned appliances into high-quality second-life products, ensuring that they continue to serve families effectively.
Transforming Appliance Lifecycles
Fatih Özkad?, Beko's Chief Sustainability, Quality and Customer Care Officer, emphasizes the importance of this initiative, stating, "Refurbishment goes beyond mere repairs; it focuses on extending appliance lifecycles, cutting down waste, and ensuring consumers have access to dependable and affordable products." This holistic approach not only fosters sustainability but also delivers value to households across Europe.
Advanced Refurbishment Centers
Beko's refurbishment strategy thrives on the establishment of advanced centers throughout Europe, paving the way for local communities to access refurbished products closer to home. These refurbishment centers are integral to the company's broader strategy, which reduces waste while maintaining the high functionality and safety standards expected by consumers.
Quality Assurance Through Rigorous Processes
The Reduce-Refurbish-Recycle program initiates with a strong customer service framework. Beko strives to resolve most issues remotely or through engineer visits, minimizing unnecessary returns. Appliances destined for refurbishment undergo a comprehensive testing and repair process using genuine parts, coupled with stringent quality audits. This care ensures each appliance performs reliably and safely before being returned to the market.
Growing Footprint of Sustainability
With a significant presence in the European market, Beko's refurbishment operations are expanding. In its Italian facility in Carinaro, appliances spanning categories like washing, cooking, cooling, dishwashing, and drying have all seen refurbishment efforts aimed at minimizing costs for consumers. By setting prices between 10% to 30% below retail, Beko makes sustainable choices more attainable for households.
Aiming for a Circular Future
Beko's initiatives align with global sustainability goals, facilitating localized communications while maintaining a unified narrative across Europe. The company aims to return more than 75% of eligible products to circulation in Romania, demonstrating a commitment to creating a seamless, circular economy that can be executed systematically across various markets.
About Beko
Beko operates as an international home appliance leader with a stronghold in over 55 countries worldwide. Employing over 50,000 individuals and having production facilities across Europe, Asia, Africa, and the Middle East, Beko is well-equipped to serve diverse markets. With numerous brands under its umbrella, including Arçelik, Beko, and Grundig, the company has earned its place as Europe's largest white goods manufacturer. In recent years, Beko has recorded significant revenue milestones and achieved the highest rankings in corporate sustainability assessments, confirming its dedication to environmental responsibility.
Frequently Asked Questions
What is the goal of Beko's refurbishment program?
Beko's refurbishment program aims to extend appliance lifecycles, reduce waste, and provide consumers with reliable, affordable products
How many appliances did Beko refurbish recently?
In the last year, Beko refurbished over 114,000 appliances globally, demonstrating a strong commitment to sustainability.
Where are Beko's refurbishment centers located?
Beko operates refurbishment centers primarily in the UK, Italy, and Romania, enhancing regional access to refurbished appliances.
How does Beko ensure the quality of refurbished products?
Products undergo rigorous testing, repair with genuine parts, and quality audits to ensure they meet safety and reliability standards.
What is Beko's overall vision for sustainability?
Beko envisions creating sustainable solutions that align with global goals and reinforce its commitment to circular economy principles.
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