Beard Papa's Teams Up for Exciting Zenless Zone Zero Launch
Beard Papa's Exciting Flavor Collaboration Begins
Beard Papa's, renowned for its delectable cream puffs and irresistible custard fillings, is thrilled to announce a nationwide collaboration with Zenless Zone Zero. This partnership will launch an exciting in-game event that will allow fans to experience the unique flavors inspired by the action-RPG sensation from HoYoverse. Set to kick off on June 8, this collaboration will bring innovative culinary delights to participating Beard Papa's stores across the country.
New Cream Puff Flavors Inspired by Gaming
The collaboration introduces two incredible cream puff flavors: the Key Lime Crumble Puff, featuring a tart and tangy crumble topping combined with smooth vanilla bean custard, and the Royal Raspberry Puff, which boasts a vibrant berry glaze with luscious vanilla custard inside. Both flavors are crafted to capture the essence and excitement of the Zenless Zone Zero universe.
Exclusive Puff Sets and Fun Rewards
Beard Papa's is offering exclusive merchandise and in-game rewards for fans who purchase special cream puff set configurations. Each set comes with its own unique game code card that customers can use within the game. Options include:
- 2-Puff Set: One Key Lime Crumble and one Royal Raspberry puff, a limited-edition badge, and an exclusive Zenless Zone Zero in-game code card.
- 4-Puff Set: Four puffs (one of each limited-time flavor plus two Original puffs), a choice between Anby or Burnice acrylic standee, and an in-game code card.
- 6-Puff Set: Six puffs (two of each limited-time flavor plus two Original puffs), a limited-edition badge, along with a choice between Anby or Burnice acrylic standee, and an in-game code card.
Celebrating at Anime Expo 2025
To celebrate this unique partnership, Beard Papa's is hosting a special fan event at Anime Expo 2025, located in Little Tokyo. This exciting event will run from July 3 to July 6, giving attendees the chance to sample the new flavors, purchase collaboration sets on-site, and engage in treasure hunts and photo opportunities with life-sized characters from the Zenless Zone Zero universe.
Mark Nathan, Marketing Director at Beard Papa's, expressed excitement about the collaboration: "We’re thrilled to partner with HoYoverse and bring the energy of Zenless Zone Zero into our bakeries. This collaboration represents a chance for fans to experience something deliciously different—combining food, fandom, and gaming culture in a fun and flavorful way.”
About Beard Papa's
Founded in 1999 in Osaka, Japan, Beard Papa's has quickly become a global sensation with over 550 locations across 14 countries. Known for meticulously crafted cream puffs made from premium ingredients, Beard Papa's offers a variety of seasonal collaborations and innovative flavors to delight taste buds everywhere. For further updates and details, fans are encouraged to follow @beardpapas on social media.
About Zenless Zone Zero
Zenless Zone Zero, developed by HoYoverse, creators of Genshin Impact, invites players into a captivating urban fantasy action RPG setting. Players assume the role of a Proxy, guiding agents through thrilling combat as they navigate a post-apocalyptic city. This collaboration is set to bring more engagement to fans of both the game and Beard Papa's delectable offerings.
Frequently Asked Questions
What are the new flavors being introduced in this collaboration?
The new flavors are the Key Lime Crumble Puff and the Royal Raspberry Puff, each inspired by the vibrant world of Zenless Zone Zero.
When does this collaboration officially start?
The collaboration will officially commence on June 8.
Where can I find Beard Papa's cream puffs?
Participating Beard Papa's locations across the U.S. will offer these special cream puffs.
Can I get exclusive merchandise with my purchase?
Yes, purchasing specially configured cream puff sets includes exclusive in-game rewards and merchandise.
Is there an event related to this collaboration?
Yes, Beard Papa's will hold a fan event at Anime Expo 2025, featuring samples, merchandise sales, and fun activities.
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