Barry's Fitness Evolves with New Leadership Amid Expansion
Barry's Transitions to New Leadership Roles
In an exciting development for Barry's, the iconic boutique fitness brand, changes in leadership signal a promising new phase. Joey Gonzalez, after more than two decades with the company, is transitioning from his role as Co-CEO to Executive Chairman. Meanwhile, JJ Gantt, who has played a critical role in the company since his arrival in 2018, will now take on the role of CEO.
A New Chapter for the Brand
As the brand embarks on a journey of accelerated growth, this leadership shift is pivotal. Gonzalez expressed that this transition is deeply personal for him, allowing him to engage more directly with the teams and the community that make Barry's special. His involvement will now focus on elevating the brand's vision and facilitating innovation as Executive Chairman.
Gonzalez’s Impact on the Brand
Throughout his tenure, Gonzalez has overseen the expansion of Barry's to 92 locations spread across 16 countries. Under his leadership, the brand has not only transformed boutique fitness but also fostered a vibrant global community. He emphasizes the importance of being closely connected to Barry's foundational values and community.
The Vision of CEO JJ Gantt
Gantt, who joined Barry's as CFO and climbed the ranks to become Co-CEO, brings a wealth of experience to the CEO position. He recalls the moment he first experienced a Barry's class, sharing how it transformed his life. Gantt is committed to building upon the firm foundation established over the past years, ensuring that the essence of Barry's remains intact as the brand scales.
Commitment to Global Expansion
As part of a robust growth strategy, Barry's is set to double its footprint in the coming years, with plans for new studios in key markets across the U.S. The brand is also looking to extend its reach internationally with launches planned in countries like Switzerland, Kuwait, and Greece. Gantt has assured that while Barry's expands, it will not compromise the unique experience that their studios offer — a hallmark of their brand.
Enhancing Community and Experience
With expectations for over 8 million visits in the upcoming year, Barry's is expanding thoughtfully. Gantt reassures that the brand prioritizes maintaining the quality of its workouts and the strength of its community ties. Their studios are designed not just as places for exercise but as spaces where community and connection thrive.
Values at the Core of Growth
Barry's growth remains anchored in its essential values, which emphasize connection and community. Whether in locations from coast to coast or across seas, every Barry's studio promises to deliver an unparalleled workout experience, nurturing physical and mental transformations.
About Barry's
Barry's has been at the forefront of the fitness industry since its inception in 1998. Renowned for its high-energy cardio and strength interval training, Barry's has evolved into a lifestyle brand that resonates with fitness enthusiasts worldwide. With a commitment to innovation, Barry's offers varied experiences through its in-studio classes and digital platforms, such as Barry's X. The brand continues to attract a diverse Fit Fam community, merging fitness with a lifestyle that celebrates strength, connection, and fun.
Frequently Asked Questions
What recent leadership changes have been announced at Barry's?
Joey Gonzalez transitions to Executive Chairman, while JJ Gantt is named the new CEO, marking a significant leadership shift for the brand.
What is Barry's expansion plan for the future?
Barry's aims to double its global footprint over the next few years, with new studio openings in both U.S. cities and international locations.
How has Barry's evolved since its founding?
Since its launch in 1998, Barry's has grown from a fitness pioneer to a global community and lifestyle brand, offering various innovative fitness modalities.
What does Barry's promise its clients?
Barry's is dedicated to delivering "The Best Workout in the World™" in an environment that encourages both physical and mental transformation.
How does Barry's ensure quality during expansion?
Barry's is committed to expanding with intention, maintaining the specialized workout experience that has defined the brand since its inception.
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