Armitron Celebrates 50 Years with Dedication to Holocaust Survivors

Armitron's Generous Contribution to Holocaust Survivors

Armitron, the beloved family-run watch brand, marks the beginning of its 50th anniversary year with a noble contribution aimed at supporting Holocaust survivors. This initiative not only highlights Armitron's commitment to giving back but also pays homage to its founder, Eugen Gluck, a Holocaust survivor whose life story fuels the brand's mission. The company is partnering with The Blue Card, an organization established to provide essential assistance to one of the most vulnerable demographics in our society. The timing of this partnership, coinciding with Holocaust Awareness Month, adds a deeper significance to the gesture.

A Legacy of Resilience and Compassion

Eugen Gluck's journey is one of resilience, as he overcame the harrowing experiences of World War II to build a successful enterprise that reflects his values. After immigrating to New York in 1948, Gluck established Armitron, which has been a testament to his enduring spirit. The company is dedicated to supporting communities and individuals in need, adhering to the principles of empowerment and hope that Gluck embodied.

The Blue Card's Mission

Founded in Germany in 1934 and re-established in the United States in 1939, The Blue Card has tirelessly worked to support Holocaust survivors. The organization provides financial assistance necessary for essentials such as food, healthcare, and mental health services, making it a crucial lifeline for many. Armitron's donation of 50 timepieces to The Blue Card symbolizes a commitment to this important cause, aiming to uplift those who have endured unimaginable hardships.

Continuing a Tradition of Giving

Bobbie Weichselbaum, CEO of E. Gluck Corporation and Eugen Gluck’s daughter, reflects on the impact of this initiative, stating that the company's 50th year serves as a time to honor both the legacy and the values instilled by her father. She emphasizes that this partnership with The Blue Card not only touches hearts but also serves as a reminder of the importance of compassion and community support.

Building Awareness Through Action

The collaboration between Armitron and The Blue Card aims to foster awareness and engagement around the issues faced by Holocaust survivors. As Bobbie Weichselbaum pointed out, this donation is more than a simple act of generosity; it is rooted in the spirit of making a meaningful difference in people's lives.

Strategic Philanthropy in 2025

This initiative marks just the beginning of Armitron's strategic plan for 2025, which includes 12 charitable partnerships throughout the year. Each monthly campaign will focus on a different cause that aligns with the core values of sustainability and empowerment, demonstrating Armitron's commitment to positive impact. In total, the brand will donate 600 watches to various organizations, showcasing how far its mission reaches.

Understanding the Importance of Legacy

The connection between Armitron and The Blue Card highlights how personal histories can intertwine with broader social responsibilities. Masha Pearl, the Executive Director of The Blue Card, acknowledges the profound meaning behind Armitron's support, noting that Eugen Gluck's story is a powerful emblem of survival and resilience. Together, they strive to honor the legacy of Holocaust survivors by ensuring they live with dignity in their later years.

Committing to Community Well-being

This thoughtful gesture underlines a broader commitment to lifting communities and fostering kindness. Both organizations aim to preserve the stories of the past while ensuring that the present and future generations of Holocaust survivors receive the care and recognition they rightfully deserve.

Learn More About Armitron and Their Philanthropic Efforts

By supporting The Blue Card, Armitron not only honors its founder but also solidifies its place as a brand that cares deeply for its community. To learn more about Armitron's ongoing initiatives and their commitment to making a difference, visit the official Armitron website or contact their media relations team.

Frequently Asked Questions

What is the significance of Armitron's donation to The Blue Card?

The donation represents a commitment to support Holocaust survivors, honoring the legacy of founder Eugen Gluck, a Holocaust survivor himself.

How many timepieces is Armitron donating?

Armitron will donate 50 timepieces to The Blue Card as a symbolic gesture of solidarity with Holocaust survivors.

What are the plans for Armitron in 2025?

Armitron will engage in 12 charitable partnerships throughout 2025, focusing on causes such as sustainability, women's empowerment, and wellness.

Why is this partnership particularly meaningful?

The partnership resonates due to the fact that Eugen Gluck's personal experiences as a Holocaust survivor inspire the brand's mission and values.

How can individuals support The Blue Card?

Individuals can support The Blue Card by donating or raising awareness about the needs of Holocaust survivors in society.

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