Armen Williams Takes Charge as Executive Director of Sports Programming
Armen Williams Joins Westwood One as Executive Director
Westwood One, a leading figure in media and programming, has made an exciting announcement regarding its sports division. Armen Williams has been appointed as the Executive Director of Westwood One Sports 24/7 Programming. In this pivotal role, he will spearhead the development and production of engaging sports content around the clock.
Strategic Vision for 24/7 Sports Content
Williams officially steps into his new position soon, marking an important transition for the network's sports programming. His immediate focus will be on creating and executing a dynamic lineup of sports content that captivates listeners at any hour of the day. This involves overseeing the intricate workings of sports talk shows, managing daily technical operations, formulating social media strategies, and enhancing the brand's overall image.
As the driving force behind content development, Williams will assemble a skilled team of hosts and producers dedicated to delivering compelling on-air experiences. Listeners can anticipate an array of original programming, exclusive interviews, benchmarks, and interactive fan segments that drive engagement.
Leverage of Extensive Experience
Bringing with him over two decades of rich experience in audio programming, Williams is no stranger to executing successful content strategies and leading high-performing teams. His past leadership roles at prominent companies like Audacy and Bonneville have prepared him well for this new challenge. He has a remarkable track record in crafting innovative content strategies that resonate with audiences, thereby enhancing brand visibility within the competitive sports and talk genres.
In a statement regarding his new position, Williams expressed enthusiasm about entering the audio landscape at this vibrant time. He noted the potential to merge the extensive legacy of Westwood One Sports with the innovative approaches developed in collaboration with partners like Audacy and BetMGM. Williams aims to bring smart, entertaining, and authentic sports content to loyal listeners.
Support from Leadership
Bruce Gilbert, the Senior Vice President of Sports / Content & Audience at Cumulus Media, praised Williams’s appointment, highlighting his passion and extensive experience as integral to launching Westwood One’s all-sports network. Gilbert emphasized that Williams's vision aligns perfectly with the company's goal of redefining sports talk audio on a national scale.
Cumulus Media's Role in the Audio Landscape
Cumulus Media, trading under the ticker symbol OTCQB: CMLS, stands as a titan in the audio-first media industry. With a reach of over a quarter-billion people monthly, the company offers premium content across diverse formats. Cumulus features a robust portfolio of 395 radio stations in 84 markets, providing high-quality local programming alongside nationally-syndicated sports, news, and entertainment content.
Through platforms like Westwood One, which represents the largest audio network in America, and the innovative Cumulus Podcast Network, Cumulus Media remains dedicated to captivating audiences with thought-provoking original content. They also support advertisers with a multi-faceted approach that includes integrated marketing services, powerful influencer partnerships, and live event experiences. This strategic blend of offerings delivers personal connections and a significant impact both locally and nationally.
Westwood One Sports: A Premier Destination for Sports Broadcasting
Westwood One Sports plays a crucial role in sports broadcasting, home to electrifying programs across radio. Serving as the exclusive national radio partner of the NFL since 1987, they broadcast regular and post-season NFL games, including the playoffs and the Super Bowl. In addition to football, Westwood One covers major events like NCAA basketball, NCAA football, U.S. Soccer, and the Masters.
Listeners can join the vibrant Westwood One Sports community across various social media platforms, where they engage with fans and share exciting content. These initiatives not only attract listeners but also foster a strong community focused on sports enthusiasts across America.
Contact Information for Further Inquiries
Cumulus Media is dedicated to transparency and connection. For any inquiries related to Cumulus Media or Westwood One, contact Lisa Dollinger, Strategic Communication representative via email at lisa@dollcom.com. This streamlined channel ensures that both listeners and partners can easily reach out for information and support.
Frequently Asked Questions
Who is Armen Williams?
Armen Williams is the newly appointed Executive Director of Westwood One Sports 24/7 Programming, bringing over 20 years of audio programming experience.
What will Armen Williams's role entail?
He will lead the development and production of the network's continuous sports programming, overseeing content creation and team management.
What is Cumulus Media's mission?
Cumulus Media focuses on delivering premium audio content and connecting with audiences through various formats.
What kind of content does Westwood One Sports offer?
Westwood One Sports is known for broadcasting NFL games, NCAA sports, U.S. Soccer, and events like The Masters.
How can I contact Cumulus Media?
You can reach out to Lisa Dollinger at lisa@dollcom.com for any questions regarding Cumulus Media.
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