Aramis Group Embraces New Brand Identity Across Europe
Aramis Group Embraces New Brand Identity Across Europe
Aramis Group, recognized as a leader in the online used car sales market, is thrilled to announce a significant transformation as it unveils its new unified brand identity. This initiative marks an important phase in the company's growth across Europe, aiming to create a more cohesive image as the group solidifies its position in the refurbished used car market.
Unifying Presence Across European Markets
Over the years, Aramis Group has evolved from its beginnings in France to emerge as the go-to platform for used vehicle transactions across multiple European countries. Operating in six countries, this new brand identity reflects a commitment to providing consumers with a seamless experience when purchasing refurbished vehicles. By presenting a singular identity, Aramis Group aims to enhance recognition and establish a shared operational model that unifies all its branding efforts.
Strength in a Simplified Message
The newly consolidated branding translates to a simplified message for consumers. All the brands under Aramis Group will now feature a consistent visual identity, ensuring that every potential buyer understands the safety, ease, and affordability of purchasing refurbished vehicles. This strategic move is designed not just to attract more customers but also to solidify the group’s marketing investments and operational efficiency.
Commitment to Sustainability
Sustainability is at the heart of Aramis Group's philosophy. The company emphasizes the importance of promoting refurbished vehicles, including both electric and combustion-engine options. By doing so, Aramis Group plays a pivotal role in the ecological transition, reducing the need for new production and extending the lifespan of existing vehicles. This sustainable approach directly aligns with the principles of a circular economy, aiming to minimize waste and make optimal use of available resources.
Leadership Voices Support Transformation
Nicolas Chartier and Guillaume Paoli, co-founders of Aramis Group, expressed their enthusiasm about the new brand identity. They highlighted that cars play a crucial role in the everyday mobility of Europeans, and this transformation showcases their expertise and commitment to quality. By unifying their visual identity across various countries, they believe that Aramis Group will strengthen brand recognition while emphasizing their dedication to making mobility more reliable and affordable.
About Aramis Group
Aramis Group stands as a pioneer in the B2C online used car sales market in Europe. Having been in operation for over 20 years, they specialize in vehicle refurbishing and e-commerce, paving the way for a sustainable future in mobility. With an annual revenue surpassing €2 billion, Aramis Group sells over 110,000 vehicles annually and attracts roughly 70 million visits across its platforms each year. The group employs over 2,400 professionals and oversees eight industrial refurbishing centers across Europe. Aramis Group is proudly listed on Euronext Paris Compartment B (Ticker: ARAMI).
Investors and Press Contact Information
For investor inquiries, please reach out via email at investor@aramis.group. For media inquiries, please contact Brunswick:
Hugues Boëton
Tristan Roquet Montegon
aramisgroup@brunswickgroup.com
+33 (0)6 79 99 27 15
Frequently Asked Questions
1. What is the main purpose of Aramis Group's new brand identity?
The new brand identity aims to unify Aramis Group's presence across Europe and strengthen its market coherence and visibility.
2. How does the new branding support Aramis Group's sustainability goals?
The branding refocuses the company's commitment to promoting refurbished vehicles, thus reducing the environmental impact associated with new car production.
3. In how many countries does Aramis Group operate?
Aramis Group operates in six European countries, serving customers with refurbished used cars.
4. What is the expected impact of the new brand identity on consumers?
The new identity is anticipated to enhance customer trust and provide a simpler, more reliable, and affordable purchasing experience.
5. Where can consumers learn more about the brand transition?
Consumers can visit Aramis Group's website for further details on the brand platform and its implications for the future.
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