Apranga Group Sees Changes in Retail Turnover Trends

Apranga Group Reports Retail Turnover Shift
In May 2025, Apranga Group's retail turnover amounted to EUR 30.1 million, marking a 7.0% decrease compared to the same month in the previous year. This decline in performance highlights the challenges the group faced during the spring-summer season.
Factors Behind the Sales Decline
The drop in retail turnover can be attributed to less-than-expected sales from the spring-summer collection. This downturn was influenced by unusually low average air temperatures that did not favor seasonal shopping. Retailers typically rely on favorable weather conditions to boost sales during these crucial seasons.
Year-to-Date Performance
Despite the setbacks in May, the retail turnover of Apranga Group from January to May 2025 reached EUR 132.1 million, showing a slight increase of 0.3% year-on-year. This suggests that while May was a challenging month, the company has seen overall stability in the early part of the year.
Regional Insights
Analyzing the performance across different markets reveals varied results. In Lithuania, retail turnover experienced a 2.7% increase year-on-year. However, this positive trend contrasts with declines in Latvia, which saw a 0.5% downturn, and Estonia, where retail turnover decreased by 8.1%. Such regional differences highlight the distinct market dynamics within the Baltic states.
Store Expansion and Operations
As of now, Apranga Group operates a total of 170 stores across the Baltic region, comprising 103 in Lithuania, 43 in Latvia, and 24 in Estonia. This represents a 1.5% increase in gross area coverage compared to a year ago, totaling 92.4 thousand square meters. This expansion indicates Apranga Group's commitment to enhancing its market presence and adapting to consumer demands.
Leadership Insights
Rimantas Perveneckas, the General Manager of Apranga Group, has recognized the importance of adapting to changing retail environments. Under his leadership, the company aims to improve its strategies to tackle weather-related impacts and customer preferences.
Contact Information
For further information, Rimantas Perveneckas can be reached at +370 5 2390801.
Frequently Asked Questions
What was Apranga Group's retail turnover in May 2025?
Apranga Group reported a retail turnover of EUR 30.1 million in May 2025.
How did the turnover in May 2025 compare to the previous year?
There was a 7.0% decrease in retail turnover compared to May 2024.
What were the reasons for the decline in sales?
The decline was mainly due to weaker sales from the spring-summer collections, influenced by lower than average temperatures.
How did Apranga Group perform in the period from January to May 2025?
From January to May 2025, the retail turnover increased by 0.3% year-on-year, totaling EUR 132.1 million.
How many stores does Apranga Group operate?
Apranga Group currently operates 170 stores across Lithuania, Latvia, and Estonia.
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