Amplience Welcomes Chris Annese as Senior VP of Sales Growth
Amplience Appoints Chris Annese as New Senior Vice President
Amplience, known for its innovative Cognitive CMS Platform, has made a significant addition to its leadership team by welcoming Chris Annese as the Senior Vice President of Global Sales and Partnerships.
Extensive Experience in Sales Leadership
Bringing over three decades of hands-on experience in the media and software sectors, Chris is poised to drive growth within Amplience. His career is marked by milestones in sales leadership, where he has consistently forged high-performing teams that deliver exceptional results. Prior to joining Amplience, he held a pivotal role at Scandit as the Vice President of Global Sales and Partnerships, where he successfully onboarded several renowned enterprise clients.
Achievements at Scandit
During his time at Scandit, Chris Annese played an instrumental role in securing high-profile clients, including Walmart, Landmark Group, Ulta Beauty, and Sephora. His proven ability to lead sales initiatives and foster strategic relationships with major brands is a testament to his capacity for driving meaningful growth.
Previous Roles and Leadership Insights
Before his tenure at Scandit, Chris held senior leadership roles at CBS Broadcasting and ReachLocal. His focus has always been on achieving strong go-to-market strategies while cultivating a positive and collaborative team culture. He has emphasized customer success and deep engagement, ensuring that teams deliver impactful results.
Vision for Growth at Amplience
Jeremy, Co-CEO & CCO of Amplience, expressed his enthusiasm about Chris's appointment: "Chris is an exceptional leader with a passion for building purposeful, high-impact teams. His strategic mindset coupled with a strong customer-first approach will be vital as we aim for global expansion and bolster our partner ecosystem. We are delighted to have him on board."
In response, Chris stated, "I am thrilled to join the Amplience team. Our goal is to help customers efficiently navigate rising costs and enhance their content supply chains. Automating content creation has become crucial for business continuity, and it’s precisely what we are working to address at Amplience."
About Amplience
Amplience stands out in the digital landscape as a Cognitive CMS Platform designed specifically to optimize the content supply chain. With a client roster that includes over 500 prestigious brands and retailers, Amplience is transforming how organizations create, manage, and deliver engaging content that drives commerce. Major brands such as Under Armour, Ulta Beauty, Tapestry, Columbia, Converse, John Lewis, Boots, Armani, ASDA, and Primark utilize Amplience's powerful solutions to stay ahead in a rapidly evolving marketplace.
Frequently Asked Questions
What is Amplience known for?
Amplience is recognized for its Cognitive CMS Platform that enhances the efficiency of content supply chains for businesses.
Who is Chris Annese?
Chris Annese is the new Senior Vice President of Global Sales and Partnerships at Amplience, bringing extensive leadership experience to the team.
What major clients has Chris worked with?
Chris has successfully partnered with major brands such as Walmart, Ulta Beauty, and Sephora during his previous roles.
What is Amplience's vision moving forward?
Amplience aims to assist customers in automating content creation, thereby addressing rising operational costs and enhancing efficiency.
How many brands use Amplience's platform?
Over 500 global brands leverage Amplience’s solutions to enhance their commerce experiences.
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