AI Innovations Transform Advertising with Swivel and Telly

AI-Driven Advertising Revolution with Swivel and Telly

The world of advertising is evolving rapidly, and at the forefront of this change is a groundbreaking partnership between Swivel and Telly. This collaboration aims to harness AI-powered automation to streamline advertising operations, making them faster and more efficient than ever. Swivel, a no-code AI workflow automation platform specializing in advertising operations, offers solutions that support ad delivery and management processes.

This innovative partnership comes on the heels of successful integration efforts where Swivel's automation tools enhanced the speed, accuracy, and scalability of Telly's advertising operations. Telly, renowned for being the smartest TV in existence and available for free, has positioned itself as a leader in transforming consumer engagement and ad-supported television.

Enhancing Operational Efficiency

"We designed Telly to be the premier advertising platform for home use," stated Ben Elliott, Lead of Ad Operations at Telly. By embedding AI deeper into operations, they have accelerated workflows and improved overall performance. With Swivel’s capabilities, Telly’s operations team can focus more on strategic initiatives rather than routine tasks.

By automating over 30,000 tasks across more than 30 demand partners, the partnership has created efficiencies in campaign delivery and yield management that were previously unattainable. This significant modernization enables Telly to respond dynamically to advertisers' needs and elevate the overall advertising experience.

A Commitment to Innovation

As Telly expands its marketplace presence, the integration of automation continues to be vital for its operational success, ensuring Telly can maintain precision and responsiveness without compromising flexibility. This partnership mirrors Telly's dedication to developing a cutting-edge media ecosystem where performance and innovation are cornerstones.

Frans Vermeulen, President at Swivel, asserted, “We are excited to support Telly's groundbreaking vision with automation solutions that align with their bold aspirations. Our mission is to eliminate the manual workflows that hinder productivity and deliver intelligent solutions that empower partners like Telly to excel in their advertising endeavors.”

Empowering Advertisers

By leveraging the capabilities offered through AI and automation, Telly is dedicating time and resources to empower advertising partners more effectively. The smart technology at the heart of Telly is transforming traditional TV advertising, offering breakthrough formats and real-time analytics. Advertisers are now enabled to harness innovative approaches to reach audiences on the largest screens of their homes.

Telly's unique offering includes advanced targeting and creative formats that engage viewers in entirely new ways, highlighting how AI is driving a fundamental shift in media consumption and advertising. Elliott champions the innovation behind Telly, noting its capacity to disrupt the market using superior AdTech, ultimately delivering impressive results.

About Swivel and Telly

Swivel is dedicated to providing automation tools infused with AI and machine learning to enhance ad operations. By alleviating the operational burden and fostering increased yield for sellers and efficiency for buyers, the platform fundamentally redefines industry expectations. Swivel empowers teams to concentrate on strategic growth rather than cumbersome tasks, ensuring a future with optimized ad management.

Telly is not just another television; it represents a significant advancement in the industry—offered to consumers at an unprecedented price. Founded by a visionary in the fast-evolving world of streaming, Telly’s mission is to offer a dual-service model where viewers enjoy free content alongside the device. The company's innovative architecture promises to change the advertising landscape, making every commercial interaction impactful.

Frequently Asked Questions

What is the goal of the partnership between Swivel and Telly?

The partnership aims to leverage AI automation to streamline advertising operations, achieving faster, smarter, and more efficient ad delivery.

How many tasks have been automated as a result of this collaboration?

More than 30,000 tasks across over 30 demand partners have been automated, enhancing campaign delivery and yield management for Telly.

What is the significance of Telly in the TV market?

Telly is recognized as the smartest TV available, designed to redefine consumer engagement and offer ad-supported experiences at no cost.

What are Swivel's primary offerings?

Swivel provides no-code automation and AI solutions focused on supporting advertising operations to enhance team strategies and performance.

How does Telly's platform utilize artificial intelligence?

Telly employs AI to offer breakthrough creative formats, real-time measurement, and advanced targeting, thus transforming the TV advertising landscape.

About The Author

My name is Dylan Bailey, and I am 28 years old. I am an author and an expert on the stock market who specializes in publicly traded companies. Early fascination with the stock market inspired me to seek a finance degree and then delve deeply into the world of stocks. I have developed over the years my abilities to spot investment prospects, assess business performance, and analyze market trends.

My books and articles try to help regular investors understand the nuances of the stock market. Anyone can, in my opinion, make wise investment choices and succeed financially if they have the correct information and resources. In my writing, I combine in-depth research with practical insights and advice that can be put into action. This is done with the intention of assisting readers in navigating the constantly shifting landscape of publicly traded companies.

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