AFC Ajax Announces the Return of the Classic Logo
The Classic Ajax Logo is Making a Comeback
AFC Ajax has exciting news for its dedicated fans. The club will officially reintroduce its classic logo starting from the 2025/2026 season. This marks the first time the iconic emblem will appear on match shirts in 34 years, creating a wave of nostalgia and excitement among supporters.
A Celebration of History and Tradition
This decision to return to the classic logo is not merely a branding update; it’s a profound nod to the club's storied heritage. Ajax, known for its rich football legacy, aims to reinforce its identity while celebrating its core values—values that resonate deeply with fans. The classic logo's reintroduction symbolizes a commitment to the Ajax DNA, fostering a bridge between past glories and future aspirations.
Event to Kick Off the Celebrations
The reveal of the classic logo will coincide with a special event at the renowned Johan Cruijff ArenA. In a memorable match, Ajax Legends will compete against Real Madrid Legends. This event, set to be held with a sell-out crowd, not only celebrates the logo’s return but also kicks off the festivities surrounding the club's 125th anniversary. Fans are eagerly anticipating this event, set to commence at 3:30 PM.
Remarks from Leadership
Menno Geelen, the CEO of Ajax, expressed the sentiments behind the decision. He shared that the return of the classic logo fulfills a long-standing wish of many fans. “As we commemorate our 125th anniversary, it seemed fitting to return to our roots with a logo that represents who we are as a club,” he remarked. This sentiment captures the heart of Ajax's approach—staying true to the principles that have shaped the club's legacy.
Community and Connection
Chairman Ernst Boekhorst echoed the CEO's remarks, emphasizing how significant the 125th anniversary is for the fans and the club. He articulated his belief that this is an essential moment for everyone involved with Ajax, including players, staff, and supporters. The return of the classic logo is seen as a gesture of gratitude toward the community that has supported the club through thick and thin.
Implementing the New Logo
Starting in the 2025/2026 season, the classic logo will be gradually incorporated across all aspects of the club's branding and representations. This phased rollout will ensure that fans can appreciate the logo in various forms, reinforcing its significance within the club's culture. The excitement surrounding this change illustrates Ajax's commitment to involving its fan base in every step of the journey.
Frequently Asked Questions
What is the significance of the classic Ajax logo return?
The return signifies a deep connection to the club's history, reviving its traditional identity and values.
When will the classic logo officially appear on merchandise?
The classic logo will appear on match shirts starting in the 2025/2026 season.
What events are planned for the anniversary celebration?
The celebration includes a match between Ajax Legends and Real Madrid Legends, showcasing the club's dedication to its legacy.
How does Ajax view its commitment to the community?
Ajax views this commitment as central to its identity, acknowledging the role of fans in its success.
Why was the 125th anniversary chosen for this announcement?
This milestone provides a perfect moment to honor tradition while looking forward to the future.
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