ADWEEK and Roku Collaboration Celebrates Iconic Big Game Ads
Exciting Partnership Between ADWEEK and Roku
ADWEEK is thrilled to announce a collaboration with Roku, the leading TV streaming platform in the country, for a unique feature titled “Best of Big Game Commercials.” This initiative is set to provide fans with an engaging hub to explore remarkable ads, both current and from years gone by.
Details of the Showcase
The “Best of Big Game Commercials” will launch during the first week of February, exclusively on Roku’s Sports Zone. This special section on the platform ensures that fans remain connected to their favorite teams, leagues, and sports across various TV channels.
Hosted by Industry Experts
Chief Content Officer of ADWEEK, Zoë Ruderman, will host the videos from their New York City newsroom. This collaboration aims to deliver behind-the-scenes insights and highlight memorable commercials from previous Big Games, while also offering predictions for the upcoming ads.
What to Expect?
Viewers can look forward to short, dynamic videos that cover:
• A countdown of the top 25 most memorable ads from the last 25 years.
• Sneak peeks of the ads viewers can expect to see this year.
• Engaging trivia related to Big Game commercials.
• Answers to burning questions from fans.
• Behind-the-scenes stories spotlighting popular spots like DoorDash.
• A look at brands making their return this year.
• Discussions on the decision to use celebrities in ads.
Roku's Commitment to Engaging Content
David Eilenberg, Head of Content for Roku Media, expressed excitement about the partnership, noting the streaming platform's extensive reach with over 90 million households. He emphasized how this feature aligns with Roku's mission to provide viewers with sought-after content, particularly around major sports events.
ADWEEK's Perspective
Will Lee, CEO of ADWEEK, shared his thoughts on the nostalgic experience this showcase provides for fans. With many people looking forward to the ads as much as the game itself, Roku is poised to create a fantastic platform for revisiting beloved commercials and previewing what’s to come this year.
The Evolution of Big Game Commercials
Fans are not just treated to entertainment; they get a glimpse into the evolution of Big Game commercials over nearly six decades. ADWEEK’s editorial team offers historical context for how these ads have transformed into a significant part of pop culture.
About ADWEEK
For over 45 years, ADWEEK has been at the forefront of delivering news, insights, and intelligence that empower advertising and marketing professionals. Its content is a vital resource for leaders across various sectors, helping them gain a competitive edge through quality coverage spanning digital, print, events, and social media.
About Roku
Roku was a pioneer in transforming TV viewing by connecting users to the content they cherish. The platform allows content publishers to grow and monetize their audiences while providing advertisers with innovative tools to reach consumers effectively. Roku’s offerings, including streaming devices and TV models, are available globally, and its services have gained a loyal following, particularly with The Roku Channel, which features exclusive original content.
Frequently Asked Questions
1. What is the purpose of the “Best of Big Game Commercials” feature?
The feature aims to provide fans with access to both current and classic Big Game commercials through engaging video content.
2. Who will be hosting the videos in the series?
The series will be hosted by Zoë Ruderman, ADWEEK’s Chief Content Officer, from the newsroom in New York City.
3. When will the videos be made available to viewers?
The videos are set to premiere during the first week of February, right before the big game.
4. How can viewers access the “Best of Big Game Commercials”?
The showcase will be exclusively available on Roku’s Sports Zone, accessible to Roku users.
5. What types of content can viewers expect in the video series?
Viewers can expect a variety of content including countdowns of memorable past ads, trivia, behind-the-scenes stories, and insights into the ads they will see this year.
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