adidas and GLO Brands Partner for Innovative Safety Footwear
Collaboration to Transform Safety Footwear
In an exciting development, GLO Brands B.V. and adidas have embarked on a long-term partnership aiming to redefine the landscape of safety footwear. This collaboration is built on a shared vision of delivering top-tier safety shoes that blend protection, performance, and style, catering especially to the needs of working professionals.
Introducing the adidas Pro Work Line
As part of this venture, adidas, alongside GLO— a division of Bunzl plc known for its commitment to high-quality personal protective equipment (PPE)—is unveiling the adidas pro work line. This new collection of safety footwear is specifically crafted for demanding sectors such as construction, maintenance, and logistics.
Performance Meets Style
Designed to support professionals who operate under pressure, the adidas pro work footwear range fuses functional safety features with comfort and aesthetically pleasing designs. This initiative ensures that individuals working in high-demand environments do not have to sacrifice style for safety.
Insights from Leadership
According to Lauren Mooney, General Manager of GLO, this partnership guarantees access to unparalleled safety expertise and global resources. Mooney states, “Partnering with GLO ensures category-leading safety expertise, global reach, and responsible sourcing. GLO translates adidas' design vision into specialized footwear backed by rigorous supply chain standards. Together, adidas and GLO are well-positioned to launch best-in-class safety footwear, combining unyielding protection with the unique flair of adidas.”
Launch Timeline and Distribution
The much-anticipated models from the adidas pro work range are projected to hit the market in the second quarter of 2026. Select distribution partners will be involved in bringing these innovative products to consumers.
Partnership Opportunities
Distributors and wholesalers keen on collaborating for the launch are encouraged to reach out directly via email or express their interest through the official GLO licensing website. A dedicated online platform for the adidas pro work range will go live soon, enhancing accessibility for customers.
Understanding the Companies
With a rich history in the sporting goods sector, adidas stands as a front-runner globally. Operating from Herzogenaurach, Germany, the company boasts a workforce of over 62,000 and reported sales of €23.7 billion recently. This partnership marks a significant expansion of adidas’ product portfolio into the realm of worker safety.
About GLO
GLO Brands is committed to providing high-quality personal protective equipment through its solid distribution network, ensuring that safety solutions are both innovative and compliant. This partnership gives GLO the opportunity to bring adidas' renowned design to the safety footwear market, thus enhancing its product offerings.
Future of Safety Solutions
As the B2B distribution landscape adapts and evolves, Bunzl plc—parent company of GLO—plays an instrumental role. With £11.8 billion in sales recently reported, Bunzl's dedication to safety, compliance, and unparalleled supply chain management places it in a unique position to lead in this essential market sector.
Frequently Asked Questions
What is the nature of the partnership between adidas and GLO?
The partnership aims to innovate the safety footwear market by creating high-performance protective footwear that combines safety and style.
When will the new adidas pro work footwear be available?
The first models are projected to launch in the second quarter of 2026 through selected distribution partners.
What industries will benefit from the adidas pro work line?
The new safety footwear line is specifically designed for professionals in construction, maintenance, and logistics sectors.
Who can collaborate with adidas and GLO for distribution?
Distributors and wholesalers interested in partnering for the launch are invited to contact GLO directly.
What does GLO stand for in the context of this partnership?
GLO Brands B.V. is a business unit of Bunzl plc focused on delivering quality personal protective equipment and safety solutions globally.
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