Actual Veggies Celebrates Fashionable Growth in Food Industry
Actual Veggies Earns Spot on 2025 Inc. 5000 List
Denver — Known for its innovative chef-crafted veggie burgers and vegetable-centric products, Actual Veggies has made a significant mark by being ranked No. 561 on the prestigious 2025 Inc. 5000 list of America’s fastest-growing private companies. Additionally, it secured the No. 23 spot among Food & Beverage companies. This recognition stands as a testament to the brand's impressive growth and unwavering commitment to redefining plant-based eating.
From Start-Up to Success
Launched in 2020 during a challenging global pandemic, Actual Veggies began its journey when many startups struggled to survive. By maintaining a strategic and careful approach to growth, the company has effectively established a unique niche within the better-for-you food category. With a focus on profitability and a product line made from real vegetables, Actual Veggies has not just survived but flourished in a competitive market.
Co-Founder Hailey Swartz stated, "From day one, we’ve committed ourselves to creating clean, veggie-forwards foods that resonate with consumers. This honor from Inc. highlights our growth amidst a time when many companies in our sector are facing hurdles. Our success is indicative of the growing appetite for authentic, wholesome food options that people can trust."
Impressive Revenue Growth
Anticipated to achieve $20 million in revenue by 2025, Actual Veggies' upward trajectory is impressive, with revenue soaring from $11 million the previous year. This significant growth is especially notable considering the overall decline of 10% in the plant-based market. Over the last three years, the brand has seen a staggering 732.5% growth, driven by substantial retail and foodservice achievements.
Retail Partnerships
Actual Veggies’ retail expansion speaks volumes about its growing popularity. Key milestones include the following:
- Whole Foods Market plans to increase Actual Veggies' presence from 2 unique products to 12 by September 2025, covering frozen meatless options, frozen potatoes, and refrigerated plant-based selections.
- Major retailers like Kroger, Wegmans, and Sprouts have doubled or tripled the number of shelf space allocated to the brand.
- Compass Group, a leading food purchasing group, appointed Actual Veggies as their national veggie burger supplier across various foodservice accounts.
- A successful collaboration with Costco Southeast led to a reorder set for July 2025.
- Target has introduced Actual Veggies’ Super Fries in Super Targets across the country, catering to families seeking nutritious meal options.
A Family-Owned Success Story
Actual Veggies is distinctive not only for its products but also as a family business. Co-founders Hailey and Alex Swartz, along with Jason Rosenbaum and his wife Cassi, have infused their personal dedication and long-term vision into building this brand.
The company prides itself on being a leader in the category, offering products that are 100% vegan, Non-GMO, kosher, and free from artificial ingredients, seed oils, and major allergens. With no additives and emphasis on the goodness of real vegetables, the brand champions a fundamentally simple yet effective concept, fueling its exceptional growth.
About Actual Veggies
Founded in 2020, Actual Veggies has garnered a devoted customer base with its range of fresh, chef-crafted veggie burgers and other plant-based offerings. Committed to avoiding fillers, preservatives, and artificial meats, the brand emphasizes nutritious and flavorful real food, positioning vegetables as the core ingredient in developing delightful dishes. Today, Actual Veggies products are available in over 7,500 retail locations and restaurants nationwide, with notable distribution across the United States. Its impressive 732.5% growth in the last three years is fueled by expanding partnerships in retail and foodservice, alongside a robust e-commerce footprint.
Frequently Asked Questions
What is Actual Veggies known for?
Actual Veggies specializes in chef-crafted veggie burgers and vegetable-based products, focusing on nutritious and clean ingredients.
When was Actual Veggies founded?
Actual Veggies was founded in 2020, during the COVID-19 pandemic.
How much revenue is Actual Veggies projected to make?
The company is on track to reach $20 million in revenue by 2025.
What retailers carry Actual Veggies products?
Actual Veggies products are available at Whole Foods, Kroger, Wegmans, Sprouts, Target, and many more.
Is Actual Veggies a family-owned business?
Yes, it was co-founded by siblings Hailey and Alex Swartz, along with Jason Rosenbaum and his wife, Cassi.
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