ACTO Strengthens Pharma Engagement with Veeva AI Partnership

ACTO Joins Veeva AI Partner Program

ACTO has taken a significant step in enhancing pharmaceutical field interactions by joining the Veeva AI Partner Program. This collaboration aims to bolster the effectiveness of field representatives during in-person meetings with healthcare professionals (HCPs) by leveraging innovative Generative AI (GenAI) technologies.

The Importance of AI in Pharma Engagement

As the pharmaceutical industry evolves, the integration of AI tools has become crucial in refining communication strategies. Field teams face the challenge of managing vast amounts of information and dynamic content to ensure they deliver accurate messages to HCPs. In response, ACTO is implementing solutions that allow field representatives to access compliant and effective communication tools seamlessly during their visits.

Enhancing the Human Touch

By adopting GenAI products, ACTO empowers field professionals to engage more thoughtfully with HCPs. Jordan Klein, a senior manager at a commercial-stage pharmaceutical company, emphasizes the value of this technology, stating that it enables representatives to communicate effectively and adapt quickly during critical discussions.

Innovative Products from ACTO

ACTO’s AI-driven offerings include key innovations designed to maximize HCP engagement:

• LAICA RepAssist™: This voice-enabled conversational assistant provides field representatives with real-time answers sourced from MLR-approved materials.
• TalkTRx™: A valuable tool that supplies sales reps with essential talking points and strategies for utilizing approved content efficiently.

These products play a crucial role in ACTO's Intelligent Field Excellence (IFE) platform, specifically engineered for the life sciences sector. The ultimate goal is to enhance field team interactions and improve overall messaging accuracy.

Future Plans for ACTO and Veeva Integration

Looking ahead, ACTO has plans to integrate its GenAI solutions with Veeva Vault CRM by 2025, further solidifying its partnership with Veeva in enhancing the effectiveness of pharmaceutical representations.

Leadership Insight on the Partnership

ACTO's co-founder and CEO, Parth Khanna, expresses the company's mission, stating, "Our focus is on empowering field representatives by providing them with the tools to improve their face-to-face interactions with healthcare professionals. The collaboration with Veeva to deliver GenAI solutions is a key part of this strategy, ensuring that representatives have access to precise messaging derived from reliable sources."

Kristin Peck, Vice President of Alliances at Veeva, stresses the significance of this partnership, highlighting that, "Our AI Partner Program enables ACTO to enhance the solutions available to life sciences companies while utilizing Veeva Vault data. This collaboration is designed to provide clients with the best tools available for effective HCP communication."

Engage with ACTO

To learn more about the synergy between ACTO and Veeva CRM, attendees can visit the ACTO booth at an upcoming industry event. By witnessing the integration of ACTO’s innovative solutions with Veeva's systems, participants can gain valuable insights into enhancing their own field interactions.

For further information, stakeholders are encouraged to visit ACTO's website or follow them on LinkedIn for the latest updates on their advancements in enhancing pharma engagement through technology.

About ACTO

ACTO stands as a beacon in the life sciences industry, providing an AI-powered Intelligent Field Excellence platform. This innovative platform assists sales, marketing, and medical teams in building robust engagement strategies and ensuring that field professionals deliver impactful messages to healthcare providers. Compliance with FDA regulations and maintaining exceptional standards are hallmarks of ACTO's commitment to excellence in the life sciences field.

Frequently Asked Questions

What is the Veeva AI Partner Program?

The Veeva AI Partner Program collaborates with companies to integrate AI technologies into their life sciences solutions, enhancing HCP interactions and engagement.

How does ACTO improve field interactions?

ACTO’s GenAI products provide real-time assistance and approved content access, facilitating effective communication during HCP meetings.

What are the key products from ACTO?

ACTO offers LAICA RepAssist™ for conversational assistance and TalkTRx™ for crucial talking points during interactions with healthcare professionals.

When will ACTO integrate with Veeva Vault CRM?

ACTO plans to integrate its solutions with Veeva Vault CRM by the year 2025, enhancing the collaboration between the two organizations.

Why is AI important for pharmaceutical sales representatives?

AI technologies equip sales representatives with the necessary tools to communicate effectively, respond quickly, and manage information efficiently, ultimately improving HCP engagement.

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