Abby Olson Steps Up as COO to Propel The Picklr's Growth

Abby Olson Takes Charge as COO of The Picklr
The Picklr, recognized as North America’s fastest-growing indoor pickleball franchise, has recently announced the appointment of Abby Olson as its new Chief Operating Officer. This strategic decision is poised to significantly influence the company's operational strategies and global expansion efforts.
A Proven Leader in Franchise Growth
With a rich background in scaling franchise brands, Olson brings a wealth of experience to The Picklr. She previously held key leadership positions at Crumbl, where she played a central role in expanding the company from just a handful of locations to over 1,100 across two nations. Her impressive track record demonstrates her ability to manage expansive operations and build high-performance teams, making her an ideal fit for this critical leadership position.
Expertise in Operational Excellence
As the new COO, Olson’s primary focus will be on enhancing daily operations and optimizing franchise support systems. Her expertise includes fostering collaboration across various departments, including franchise operations, customer experience, training, and compliance with brand standards. This multifaceted approach aims to ensure that The Picklr continues to provide exceptional service and experience for its franchisees.
Driving Strategic Growth
In her new role, Olson aims not only to streamline operations but also to advocate for the franchisees, ensuring their needs are met through best-in-class experiences. Her unique insight as a former multi-unit franchise owner equips her with the understanding necessary to support franchisees effectively. The collaborative environment she aims to create will be crucial as The Picklr pursues aggressive expansion plans, both nationally and internationally.
A Vision for the Future
Olson is enthusiastic about her new position at The Picklr. She describes the opportunity to join the team at this stage as particularly exciting, highlighting the brand's unique appeal. “This brand has an undeniable magic that sets it apart. My focus is on helping franchisees create truly memorable experiences for their club members,” she states. Her vision encompasses not only the growth of the franchise but also an inclusive approach to expanding the beloved sport of pickleball.
About The Picklr
The Picklr prides itself on being at the forefront of the pickleball movement in North America, boasting a rapidly growing network of premium indoor courts. With over 500 state-of-the-art clubs available to members, The Picklr offers access to unparalleled programs tailored for players at all skill levels. Membership benefits are extensive, including access to all locations across the nation, complimentary court reservations, clinics, and opportunities to participate in leagues and tournaments.
Frequently Asked Questions
What role will Abby Olson play at The Picklr?
Abby Olson will serve as the Chief Operating Officer, focusing on enhancing operations and supporting franchise growth.
What is The Picklr known for?
The Picklr is recognized for being North America's fastest-growing network of indoor pickleball franchises, providing an unparalleled experience for players.
What was Olson's previous experience before joining The Picklr?
Olson previously worked as Vice President of Field Operations and Training at Crumbl, overseeing significant growth in the company.
How many locations does The Picklr currently have?
The Picklr has over 500 premium clubs operating nationwide.
What benefits come with a membership at The Picklr?
Memberships include nationwide access to all clubs, free court reservations, clinics, and participation in various events and tournaments.
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