5WPR Secures Gold Stevie Award for Innovative Campaign

5WPR Earns Gold Stevie Award for Outstanding PR Campaign
In a significant achievement, 5WPR, an industry-leading PR firm, has clinched the prestigious Gold Stevie Award for PR Campaign of the Year in the Technology category. This recognition highlights the firm's adeptness in navigating high-stake communications, further solidified through its collaboration with the cybersecurity powerhouse Huntress.
The Campaign Unfolds
The campaign was launched following a serious vulnerability identified in ConnectWise ScreenConnect, compelling immediate action in ensuring public awareness and trust. Under the leadership of Huntress's CEO, Kyle Hanslovan, the team worked tirelessly to create a proof of concept that illustrated the critical nature of this security concern. In response to this urgency, 5WPR executed a swift and effective media strategy, amplifying the importance of this discovery within the cybersecurity domain.
Impressive Results Achieved
Through strategic outreach, 5WPR secured an impressive 104 media placements, generating over 14 billion impressions within just the first month of the campaign. Huntress became a central figure in 90% of all media coverage related to ConnectWise, gaining valuable features across renowned platforms like Axios, TechCrunch, and Dark Reading. This phenomenal exposure cemented Huntress's reputation as a reliable source of timely cybersecurity insights.
A Statement of Excellence
Lori Ruggiero, the Managing Partner and EVP of Corporate and Technology at 5WPR, remarked, "Winning the Gold Stevie for our collaboration with Huntress is a remarkable honor. It reflects the speed, precision, and skill that our team delivers in high-pressure communication scenarios. We are excited to support Huntress in their quest to safeguard businesses and facilitate pivotal discussions within the industry."
The Significance of the Stevie Awards
The American Business Awards, home to the Stevie Awards, represent one of the highest honors in the business landscape. These awards celebrate exceptional achievements across various sectors, including marketing, public relations, and communications. For the public relations domain, the 2025 winners can showcase their innovative strategies and successful campaigns that have led to tangible success.
5WPR's Commitment to Excellence
This campaign is a testament to 5WPR's capability in translating complex technological issues into compelling stories, effectively enhancing visibility and credibility within competitive markets. The firm is dedicated to not only achieving results but also to narrating impactful stories that resonate with audiences.
About 5WPR
Founded in 2003, 5WPR stands out as a pioneering agency that employs innovative programs to engage with a variety of businesses, issues, and ideas. Named among the top PR agencies in the U.S. and New York by the chartered publication O'Dwyer's, the company was recognized as Agency of the Year in the 2024 American Business Awards. With over 250 professionals at its helm, 5WPR serves a diverse clientele across several sectors, including B2C, B2B, and technology. Their expertise spans a wide range of services such as Public Affairs, Crisis Communications, and Digital Marketing, showcasing their versatile approach to effective communication strategies.
Media Inquiries
For further information, press can contact Chris Bergin the Media Contact at 5WPR.
Frequently Asked Questions
What is the Gold Stevie Award?
The Gold Stevie Award is a globally recognized honor for outstanding achievements in business performance across various fields, including public relations.
What was the main focus of the campaign?
The campaign primarily centered on addressing a serious vulnerability in ConnectWise ScreenConnect, highlighting the urgency of cybersecurity awareness.
Who is 5WPR?
5WPR is a full-service public relations agency renowned for its cutting-edge and strategic communication solutions.
What were the notable outcomes of the campaign?
The campaign resulted in 104 media placements and over 14 billion impressions, positioning Huntress as a leading voice in cybersecurity discussions.
How does 5WPR approach complex communication challenges?
5WPR excels at transforming intricate technological issues into engaging narratives that capture public attention and drive meaningful conversations.
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