Lydia Dishman Named VP of Content Strategy at Method Communications
Award-winning journalist and editor joins the agency's growing team of former Tier 1 media professionals.
Experienced Media Professional Joins Method
Method Communications recently announced the appointment of Lydia Dishman as the new Vice President of Content Strategy. With an impressive 25-year career in journalism, Dishman brings her wealth of experience to Method. Before joining Method, she served as Senior Editor for Growth & Engagement at Fast Company.
Dishman's Background in Journalism
During her 15 years at Fast Company, Dishman excelled in technology, business, and innovation journalism, managing the publication's contributor network and syndication partnerships with major news organizations like the Associated Press and Reuters. Her background includes writing feature articles for prestigious outlets such as CBS Moneywatch, Entrepreneur, and Fortune.
Insight from the CEO of Method Communications
David Parkinson, CEO of Method Communications, shared his thoughts on Dishman's addition, stating, "As the media landscape evolves, companies must think creatively about audience engagement while upholding the art of storytelling. Lydia's expertise will enhance our capabilities, helping our clients reach their goals through effective narratives. Her ability to identify compelling stories makes her an invaluable asset to our team."
Transformative Storytelling Approach
In her new role, Dishman expresses her excitement about joining the Method team. "The way companies narrate their stories is undergoing a fascinating transformation, but the core principles of great storytelling remain unchanged. I'm eager to work with Method's talented content team to empower our clients to craft authentic narratives that resonate with their audiences and drive essential conversations forward," she remarked.
The Team at Method Communications
Dishman will join a distinguished team at Method that includes Tim Race, EVP of Narrative and Thought Leadership, and John Foley, Managing Editor and former Editor at Large at InformationWeek. This team is comprised of experienced journalists who have held significant roles at renowned publications such as The New York Times, WIRED, and Bloomberg News, bringing together a wealth of knowledge and expertise in content creation.
About Method Communications
Method is a global PR and marketing partner for challenger brands that are shaking up the status quo, as well as market leaders navigating their own challenges. Understanding the innovative spirit of the brands they represent, Method excels in bringing narratives to life, capturing public interest, and delivering meaningful business outcomes.
Frequently Asked Questions
Who is Lydia Dishman?
Lydia Dishman is a seasoned journalist with a background in technology and business journalism, previously serving as Senior Editor for Fast Company.
What is her role at Method Communications?
Dishman has been appointed as the VP of Content Strategy, where she will focus on enhancing storytelling for clients.
How does Method Communications approach media relations?
Method focuses on creative storytelling and leveraging industry expertise to engage audiences effectively and achieve clients' communication goals.
What is the background of the team at Method Communications?
The team consists of veteran journalists with experience at top-tier publications who will contribute to high-quality content creation.
What does Method do?
Method Communications offers PR and marketing services, partnering with brands that challenge norms and facilitate narrative-driven marketing solutions.
