Luxury Travel and Sustainability: A Growing Partnership
Internova Travel Group and Hyatt have come together to enhance sustainability within the luxury travel sector, collaborating with EARTHDAY.ORG to promote eco-conscious practices. This partnership emphasizes the significant role that luxury travel advisors can play in fostering environmental awareness among travelers.
Engaging Events to Highlight Sustainability
On Earth Day, Hyatt's Global Hospitality Sales Force hosted a series of sustainability-focused events for luxury travel advisors at Internova's offices in key global markets. This initiative by Global Travel Collection, a premium and luxury travel agency under Internova, included engaging meals centered around sustainable themes, underscoring the importance of responsible travel practices.
The presentations effectively highlighted Hyatt's commitment to sustainability, showcasing its approach to eco-friendly practices across its hotels and resorts, located in over 79 countries. Topics discussed included sustainable food sourcing and the use of environmentally friendly décor in more than 1,400 properties worldwide.
The Importance of Collaboration
Representatives from EARTHDAY.ORG, known as a significant force in environmental advocacy, participated in the Earth Day events, allowing for a united front in promoting sustainability. As Tristan Dowell, Hyatt's Global VP of Sales for Luxury, Lifestyle & Leisure, stated, "Luxury travel and sustainability are not only compatible, they're inseparable for today's conscious traveler." This collaboration seeks to educate luxury advisors, who are influential in travel decision-making, on Hyatt's global initiatives focused on preserving the environment.
Studies indicate an evolving interest among consumers for sustainable travel options intertwined with luxury experiences. Modern travelers are increasingly seeking to engage with local cultures while ensuring their journeys minimally impact the planet.
The Commitment Continues with Community Initiatives
Angie Licea, President of Global Travel Collection, pointed out that today's luxury travelers are highly attuned to how their trips affect the environment. With support from Hyatt, travel advisors can guide their clients to curate journeys that blend incredible experiences with eco-friendly practices.
In addition, April marks Hyatt's Global Month of Service, during which the brand directs efforts towards local communities and environmental initiatives. As part of the collaboration with Internova, Hyatt contributed $2,000 to Azul Bio, which focuses on protecting and restoring coral reefs—critical ecosystems under threat from climate change.
CEO J.D. O'Hara of Internova expressed pride in partnering with Hyatt and EARTHDAY.ORG for Earth Day activities, emphasizing their shared commitment to championing sustainability and championing efforts to counter climate change, aiming to make travel more environmentally friendly.
Highlighting the Green Circle Program
Internova's Green Circle program and its Mindful Discovery Partner Series promote leaders in sustainability within the travel industry. This April, Hyatt is prominently featured in these initiatives, showcasing its innovative sustainability practices to over 100,000 travel advisors related to Internova, particularly the 1,700 luxury advisors under Global Travel Collection.
Frequently Asked Questions
What is the focus of the collaboration between Internova and Hyatt?
The collaboration aims to enhance sustainability within the luxury travel sector by promoting eco-conscious practices among luxury travel advisors.
What initiatives did Hyatt host for luxury travel advisors?
Hyatt hosted sustainability-themed meals at Internova's offices to educate luxury travel advisors about sustainable travel practices.
How does this partnership benefit travelers?
This partnership helps travelers make informed decisions about their trips while ensuring their travel plans align with sustainability principles.
What contributions has Hyatt made for environmental causes?
Hyatt donated $2,000 to Azul Bio, an organization dedicated to restoring coral reefs during its Global Month of Service.
How is Internova promoting sustainability in travel?
Internova promotes sustainability through its Green Circle program and Mindful Discovery Partner Series, highlighting leaders like Hyatt in sustainability efforts.
