Introducing Luna Bronze at Ulta Beauty
Luna Bronze has announced an exciting development in its journey, marking a new chapter with its entrance into U.S. retail through a partnership with Ulta Beauty. This collaboration signifies a significant stride in the company’s ambition to enhance the accessibility of their innovative, skin-first tanning solutions across the U.S. market.
Elevating Self-Tanning with Purpose
Founded by close friends and visionaries Rhiannon Hall and Maddy Balderson, Luna Bronze was established out of a deep commitment to promoting skin health alongside beauty. The brand was born from Maddy's personal experience with skin cancer, leading the founders to create self-tanning alternatives that prioritize both aesthetics and skin safety. This ethos has positioned Luna Bronze as a leader in the sunless tanning industry, where their products deliver a natural-looking glow without the harms associated with UV exposure.
What to Expect from the Ulta Beauty Launch
As part of the Ulta Beauty launch, customers will find an exclusive selection of Luna Bronze’s 15 best-selling products, promoted as essential tools for achieving that sought-after sun-kissed look. Some highlights include:
- Self Tanning Milk (New)
- Glow Tanning Moisturizer
- Self Tanning Jelly (Viral)
- Instant Bronzing Cream
- Total Eclipse Self Tanning Mousse
- Illume Tanning Water
This carefully curated collection showcases the brand’s commitment to crafting thoughtful, effective solutions that meet the needs of a diverse customer base.
Voices from the Founders
Maddy Balderson expressed her excitement about this partnership, stating, "Partnering with Ulta Beauty is an incredibly meaningful milestone for us. Luna Bronze originated from my struggle with skin cancer, and we are thrilled to share this mission with Ulta Beauty's community. It’s an incredible opportunity to promote safer tanning options for more individuals across the nation."
Rhiannon Hall also echoed this sentiment, mentioning the significance of aligning with a retailer that champions innovative beauty solutions: "Launching with Ulta has been a goal since we began. Through their platform, we can reach more customers who are looking for clean, effective tanning alternatives that prioritize their skin's well-being."
Supporting a Growing Category
Lisa Tamburello, Vice President of Merchandising at Ulta Beauty, highlighted the growing consumer interest in self-tanning products. "The self-tanning and sun care category is continuously evolving, as more individuals integrate these products into their self-care routines. Luna Bronze’s unique Australian heritage and dedication to elevated self-tanning align perfectly with our aim to provide exceptional beauty options for our guests."
With a rising number of celebrity endorsements from personalities like Hilary Duff and Kelsea Ballerini, Luna Bronze is gaining attention for its innovative and skin-friendly approach. As customers increasingly look for products that marry beauty with health, Luna Bronze continues to receive acclaim for its natural formulations that promote a glowing complexion without relying on harmful UV rays.
Available now at Ulta Beauty stores nationwide, Luna Bronze products can also be found online beginning February 8, 2026, offering consumers a convenient pathway to enhance their beauty routines safely.
About Luna Bronze
Luna Bronze is a pioneering Australian brand co-founded by Rhiannon Hall and Maddy Balderson, dedicated to revolutionizing the self-tanning experience. With a focus on skin health and sun safety, Luna Bronze provides a variety of self-tanning and bronzing products that deliver beautiful results without compromising skin integrity. Committed to advocating for safer tanning methods, Luna Bronze remains a go-to solution for those seeking to achieve the perfect sun-kissed glow in a responsible way.
For more details, visit www.lunabronzetanning.com and follow the brand on social media @luna_bronze for updates and beautiful inspiration.
Frequently Asked Questions
How did Luna Bronze start?
Luna Bronze was founded by Rhiannon Hall and Maddy Balderson, driven by a desire for safe and effective sunless tanning options.
What products will be available at Ulta Beauty?
Ulta Beauty will carry several Luna Bronze products, including Self Tanning Milk and Glow Tanning Moisturizer, among others.
When will Luna Bronze products be available at Ulta?
The products will be available at Ulta Beauty stores and online starting February 8, 2026.
What is unique about Luna Bronze's approach to self-tanning?
Luna Bronze emphasizes skin health with their sunless tanning products, focusing on natural, clean formulations that prioritize skin safety.
Who are some celebrities that endorse Luna Bronze?
Celebrity fans of Luna Bronze include Hilary Duff and Kelsea Ballerini, who appreciate the brand's skin-first philosophy.
