Lumina Announces Strategic Partnership for Video
Lumina, a prominent provider of Visual Job Postings in the recruitment sector, has unveiled an exciting strategic partnership with Indeed. This collaboration aims to elevate the effectiveness of employer branding content, especially on social media platforms.
Branded Video Content on the Rise
Surveys by Lumina reveal that a significant 70% of jobseekers prefer video over other formats. In response to this trend, Lumina has developed innovative technology capable of producing an astounding 100,000 videos each day, all at no additional effort for their clients. Historically, users would share these videos on social media or embed them within their career pages. However, an increasing number of Talent Acquisition (TA) teams are now integrating these short, branded videos into their paid advertising initiatives. A recent case study highlighted a remarkable 28% increase in click-through rates (CTR) thanks to the utilization of Lumina videos.
Expanding Platform Capabilities with Employer Brand Ads
This partnership empowers Lumina users to seamlessly promote the videos they generate through Indeed and Glassdoor's Employer Brand Ads. These advertisements are designed to attract jobseekers to company profiles more effectively.
Innovative Advertising Strategies
In today's competitive landscape for talent acquisition, adopting a data-driven recruitment marketing strategy is crucial. Companies must communicate why job seekers should consider them for their next career opportunity. Indeed and Glassdoor are leveraging first-party tracking capabilities to deliver targeted, highly customizable advertisements, showcasing the unique strengths of their client's brands.
Benefits of Short Form Video Ads
Incorporating short-form video ads rather than static images has proven to be key in capturing job seekers' attention. Partners like Lumina facilitate the effortless generation of these ad formats, making it easier for clients to connect with prospective candidates. Michael Carli, Director of Strategic Accounts at Indeed, emphasized that not only do these video ads stand out to job seekers, but they also provide clients with a speedy and efficient ad generation process.
Customer Perspectives
Steve O'Brien, SVP of People Solutions at Syneos Health, expressed his thoughts on this collaboration: "As an organization, we've utilized Indeed and Lumina independently for several years. Investing in video is a smart strategy, and I look forward to seeing how this partnership unlocks new possibilities and adds greater value to teams like mine."
About Lumina
Lumina is dedicated to crafting visually engaging job postings that captivate top talent. As a part of CareerArc, Lumina harnesses its visual prowess to enhance employer branding and recruitment marketing, assisting companies globally in reaching the right candidates through innovative job advertisements.
About Indeed
Indeed is the leading job site globally, helping people find employment more effectively than any other platform. With over 580 million jobseeker profiles, individuals across 60 countries and 28 languages rely on Indeed for job hunting, resume posting, and company research. Indeed’s user-friendly interface continues to serve over 3.5 million employers seeking new talent. As a subsidiary of Recruit Holdings, Indeed plays a pivotal role in advancing HR technology and simplifying the hiring process.
Frequently Asked Questions
What is the main focus of the Lumina and Indeed partnership?
The partnership primarily focuses on enhancing job recruitment through branded video content integrated into advertising strategies.
How does Lumina's technology benefit employers?
Lumina's technology allows employers to effortlessly generate a high volume of engaging job-related videos, streamlining their recruitment marketing efforts.
What advantages do video ads provide in recruitment?
Video ads capture the attention of job seekers more effectively than static formats, leading to higher click-through rates and engagement.
How can employers use Lumina videos in their campaigns?
Employers can integrate Lumina-generated videos into paid advertising campaigns on platforms like Indeed and Glassdoor to attract more job seekers.
Why is job seeker engagement important for hiring companies?
Increasing engagement with job seekers helps companies stand out in a competitive job market and effectively showcase their brand's strengths.
